Pitanje br. 10827
 
Pitanje: 
 Utjecaj psihe na cijenu
Odgovor: 
 Knjige:

  1. Ponašanje potrošača : europska slika / Michael Solomon ... [et al.]. Zagreb : Mate, 2015. - sign. 658 /PON/

  2. Gutić, Dragutin. Ponašanje potrošača. Omiš : Fortunagraf, 2009. - sign. 658 /GUT/ p

  3. Kesić, Tanja. Ponašanje potrošača. Zagreb : Adeco, 1999. - sign. 658(075.8) /KES/ p

  4. Schiffman, Leon G. Ponašanje potrošača. Zagreb : Mate, 2004 - sign. 658(075.8) /SCH/ p

  5. Milas, Goran. Psihologija marketinga. Zagreb : Target, 2007 - sign. 658 /MIL/ p


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. van Boom, W.H. "Price Intransparency, Consumer Decision Making and European Consumer Law." Journal Of Consumer Policy 34, no. 3 (September 1, 2011): 359-376. Inspec, EBSCOhost (accessed January 25, 2016).

  2. Nguyen, Adam, and Juan Meng. "Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake." Journal Of Business Ethics 114, no. 3 (May 6, 2013): 529-547. Business Source Complete, EBSCOhost (accessed January 25, 2016).

  3. Campbell, Margaret C. "Perceptions of Price Unfairness: Antecedents and Consequences." Journal Of Marketing Research (JMR) 36, no. 2 (May 1999): 187-199. Business Source Complete, EBSCOhost (accessed January 25, 2016).
UDK pojmovi: 
Marketing
Predmetnice: 
 Psihologija prodaje, Cijene -- Određivanje