Pitanje br. 10827
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Pitanje: |
Utjecaj psihe na cijenu
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Odgovor: |
Knjige:
- Ponašanje potrošača : europska slika / Michael Solomon ... [et al.]. Zagreb : Mate, 2015. - sign. 658 /PON/
- Gutić, Dragutin. Ponašanje potrošača. Omiš : Fortunagraf, 2009. - sign. 658 /GUT/ p
- Kesić, Tanja. Ponašanje potrošača. Zagreb : Adeco, 1999. - sign. 658(075.8) /KES/ p
- Schiffman, Leon G. Ponašanje potrošača. Zagreb : Mate, 2004 - sign. 658(075.8) /SCH/ p
- Milas, Goran. Psihologija marketinga. Zagreb : Target, 2007 - sign. 658 /MIL/ p
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- van Boom, W.H. "Price Intransparency, Consumer Decision Making and European Consumer Law." Journal Of Consumer Policy 34, no. 3 (September 1, 2011): 359-376. Inspec, EBSCOhost (accessed January 25, 2016).
- Nguyen, Adam, and Juan Meng. "Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake." Journal Of Business Ethics 114, no. 3 (May 6, 2013): 529-547. Business Source Complete, EBSCOhost (accessed January 25, 2016).
- Campbell, Margaret C. "Perceptions of Price Unfairness: Antecedents and Consequences." Journal Of Marketing Research (JMR) 36, no. 2 (May 1999): 187-199. Business Source Complete, EBSCOhost (accessed January 25, 2016).
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UDK pojmovi: |
Marketing |
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Predmetnice: |
Psihologija prodaje, Cijene -- Određivanje |
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