Pitanje br. 10966
 
Pitanje: 
 Reklamni zoo : subjekt, objekt, simbol (iskorištavanje životinja u reklamama)
Odgovor: 
 Knjige:

  1. Oglašavanje // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/   OP

  2. Antolović, Kamilo. Odgovorno oglašavanje : pravo i etika u tržišnom komuniciranju. Zagreb : K&K Promocija : HURA, 2015 - sign. 659 /ANT/ o

  3. Antolović, Kamilo. Regulativa i samoregulativa oglašavanja i tržišnog komuniciranja. Zagreb : K & K promotion, 2010. - sign. 659 /ANT/ r

  4. Meler, Marcel. Promocija. Osijek : Ekonomski fakultet, 1997. - sign. 659(075.8) /MEL/ p

  5. Stolac, Diana. Jezik reklama. Zagreb : Hrvatska sveučilišna naklada ; Rijeka : Filozofski fakultet Sveučilišta u Rijeci, 2014. - sign. 801 /STO/ j

  6. Džanić, Mirza. Pragmatic and semiotic aspects of the relationship between text and image in print advertising : dissertation. Osijek : M. Džanić, 2011. - sign. 801.1 /DŽAN/ p   Zbirka dokt. i mag. radnji

  7. Belch, Georg E. Introduction to advertising & promotion : an integrated marketing communications perspective. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1993. - sign. 659(075.8)=20 /BEL/ i

  8. Arens, William F.. Contemporary advertising. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994 - sign. 659(075.8)=20 /ARE/ c

  9. Visković, Nikola. Životinja i čovjek : prilog kulturnoj zoologiji. Split : Književni krug, 1996. - sign. 591.5 /VIS/ ž

  10. Kulturni bestijarij [Dio 1] / urednice Suzana Marjanić, Antonija Zaradija Kiš. Zagreb : Institut za entologiju i folkloristiku : Hrvatska sveučilišna naklada, 2007. - sign. 39sv1 /KUL/


Wiley Online Library:


  1. Jennifer E. Lerner. The animal text : Message and Meaning in Television Advertisements.

    The Sociological QuarterlyVolume 40, Issue 4.


Google Books:


  1. Critical Animal and Media Studies : Communication for Nonhuman Animal Advocacy / Núria Almiron,Matthew Cole,Carrie P. Routledge, 2015.

  2. Kay Peggs. Animals and sociology. Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2012.


Izvori na internetu (03.03.2016.):


  1. Sherril M. Stone. The Psychology of Using Animals in Advertising. Northwestern Oklahoma State University, 2014. - Dostupno na: http://www.huichawaii.org/assets/stone_sherril_the_psychology_of_using_animals_in_advertising_ahs2014.pdf

  2. Stephen Lloyd, Arch G. Woodside. Animals, archetypes and advertising (A3) : theory and practice of costomer brand symbolism. - Dostupno na: http://aut.researchgateway.ac.nz/bitstream/handle/10292/6198/Lloyd%20and%20Woodside%204%20Jan%2013.pdf?sequence=5

  3. Kimberly Nicole Moyers. Use of animal imaginery in magazine advertisments. Graduate Faculty of Texas Tech University, 2001 - Dostupno na: https://ttu-ir.tdl.org/ttu-ir/bitstream/handle/2346/13298/31295017220608.pdf?sequence=1.

  4. Manjula Kalliat. Beneath the Anthropomorphic Veil : Animal Imagery and Ideological Discourses in British Advertising. London : ondon School of Economics and Political Science, 2013 - Dostupno na: http://www.lse.ac.uk/media@lse/research/mediaWorkingPapers/MScDissertationSeries/2012/83.pdf
UDK pojmovi: 
659 Reklama. Odnosi s javnošću
Predmetnice: 
 Životinje -- Kulturološko gledište, Reklame