Pitanje br. 1103
 
Pitanje: 
 Strateški potencijal Coca-Cole
Odgovor: 
 Knjige:

  1. Hays, Constance L.: Pop : truth and power at the Coca-Cola Company. London : Hutchinson, 2004 - sign.338 /HAY/ p

  2. Reymond, William: Coca-cola, zabranjena istraga. Zagreb : OceanMore, 2006 - sign. 334.7 /REY/ c

  3. Hoover's handbook of American business : 2004 : [profiles of 750 major U.S. companies] Vol. 1 : Companies A-K. Austin : Hoovers Business Press, cop. 2003 - sign. 334.7sv1 /HOO/


Članci u časopisima:


  1. Tafra-Vlahović, Majda. Corporate Citizenship : Case study of Coca-Cola Beverages Hrvatska. // Medianali. 4 (2010) , 7; 1-22

  2. Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, II. dio: Tajna skrivena u formuli. // Medika. 60 (2000), 2 ; str. 24-26

  3. Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, III. dio: Pod vatrometom milijuna boca. // Medika. 61 (2000), 4 ; str. 17-20

  4. Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, I. dio: Počelo je u ljekarni. // Medika. 59 (1999), 12 ; str. 24-27


EBSCO Host (pristup u GISKO ili putem CARNet Centa za online baze podataka uz korištenje AAI korisničkog identiteta i proxy ulaza):


  1. Raman, K. Ravi.: Community–Coca-Cola Interface: Political-Anthropological Concerns on Corporate Social Responsibility. // Social Analysis, Winter2007, Vol. 51 Issue 3, p103-120

  2. Kent, Muhtar: Losing Our National Competitiveness Is Not an Option. // Vital Speeches of the Day, Jul2010, Vol. 76 Issue 7, p328-331

  3. Ramzy, Austin; Lakshman, Nandini.: Coke's Recession Boomlet. // Time, 9/21/2009, Vol. 174 Issue 11, special section p1-5

  4. Dhar, Tirtha, Chavas, Jean-Paul, Cotterill, Ronald, Gould, Brian: An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo. // Journal of Economics & Management Strategy; Dec2005, Vol. 14 Issue 4, p905-931


Izvori na internetu (22.10.2010.):


  1. Coca-Cola Company
UDK pojmovi: 
65 Poslovanje i organizacija, 33 Ekonomija
Predmetnice: 
 Coca-Cola Company -- Povijest