Odgovor: |
Knjige:
- Hays, Constance L.: Pop : truth and power at the Coca-Cola Company. London : Hutchinson, 2004 - sign.338 /HAY/ p
- Reymond, William: Coca-cola, zabranjena istraga. Zagreb : OceanMore, 2006 - sign. 334.7 /REY/ c
- Hoover's handbook of American business : 2004 : [profiles of 750 major U.S. companies] Vol. 1 : Companies A-K. Austin : Hoovers Business Press, cop. 2003 - sign. 334.7sv1 /HOO/
Članci u časopisima:
- Tafra-Vlahović, Majda. Corporate Citizenship : Case study of Coca-Cola Beverages Hrvatska. // Medianali. 4 (2010) , 7; 1-22
- Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, II. dio: Tajna skrivena u formuli. // Medika. 60 (2000), 2 ; str. 24-26
- Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, III. dio: Pod vatrometom milijuna boca. // Medika. 61 (2000), 4 ; str. 17-20
- Grdinić, Vladimir: Farmacija u sjeni Coca-Cole, I. dio: Počelo je u ljekarni. // Medika. 59 (1999), 12 ; str. 24-27
EBSCO Host (pristup u GISKO ili putem CARNet Centa za online baze podataka uz korištenje AAI korisničkog identiteta i proxy ulaza):
- Raman, K. Ravi.: Community–Coca-Cola Interface: Political-Anthropological Concerns on Corporate Social Responsibility. // Social Analysis, Winter2007, Vol. 51 Issue 3, p103-120
- Kent, Muhtar: Losing Our National Competitiveness Is Not an Option. // Vital Speeches of the Day, Jul2010, Vol. 76 Issue 7, p328-331
- Ramzy, Austin; Lakshman, Nandini.: Coke's Recession Boomlet. // Time, 9/21/2009, Vol. 174 Issue 11, special section p1-5
- Dhar, Tirtha, Chavas, Jean-Paul, Cotterill, Ronald, Gould, Brian: An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo. // Journal of Economics & Management Strategy; Dec2005, Vol. 14 Issue 4, p905-931
Izvori na internetu (22.10.2010.):
- Coca-Cola Company
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