Pitanje br. 11106
 
Pitanje: 
Koliko uključenost prodavača u kupovinu utječe na odabir prodavaonice

Odgovor: 
Knjige:

  1. Segetlija, Zdenko: Maloprodaja u Republici Hrvatskoj = Retailing in the Republic of Croatia. Osijek : Ekonomski fakultet = Faculty of Economics in Osijek, 2009. - sign. 339.3(075.8) /SEG/ m

  2. Segetlija, Zdenko: Strategija maloprodaje = Retail strategy. Osijek : Ekonomski fakultet, 1999. - sign. 339.3(075.8) /SEG/ s


Članci u časopisima:


  1. Knego, Nikola. Činitelji koji utječu na potrošačev izbor prodavaonice // Ekonomska misao i praksa. - 8 (1999), 1 ; str. 55-72

  2. Zvonimir Pavlek. Kako motivirati osoblje u prodaji. // Suvremena trgovina. - 35 (2010), 6 ; str. 34-37

  3. Brčić-Stipčević, Vesna ; Renko, Sanda: Čimbenici utjecaja na izbor maloprodajnih oblika // Zbornik Ekonomskog fakulteta u Zagrebu. - 5 (2007), 1

  4. Segetlija, Zdenko: Kvaliteta i suvremena maloprodaja. // Suvremena trgovina. - 33 (2008), 2 ; str. 46-51

  5. Renko, Sanda. Kreiranje dinamičkog modela izbora prodavaonice. // Ekonomski pregled. - 57 (2006), 5-6 ; str. 321-343


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Aaker, David A., and J. Morgan Jones. "Modeling Store Choice Behavior." Journal Of Marketing Research (JMR) 8, no. 1 (February 1971): 38-42. Business Source Complete, EBSCOhost (accessed March 22, 2016).

  2. Mathotra, Naresh K. "A Threshold Model of Store Choice." Journal Of Retailing 59, no. 2 (Summer83 1983): 3. Business Source Complete, EBSCOhost (accessed March 22, 2016).

  3. Farley, John U., and Robert L. Swinth. "EFFECTS OF CHOICE AND SALES MESSAGE ON CUSTOMER-SALESMAN INTERACTION." Journal Of Applied Psychology 51, no. 2 (April 1967): 107-110. Business Source Complete, EBSCOhost (accessed March 22, 2016).

  4. Beckley, Donald K. "IDENTIFYING PROBLEMS OF HUMAN RELATIONS IN RETAILING." Journal Of Marketing 20, no. 1 (July 1955): 51-53. Business Source Complete, EBSCOhost (accessed March 17, 2016).

  5. Eaton, Bernard. "Increase Your Sales Through Motivation." Cabinet Maker no. 5921 (February 20, 2015): 18. MasterFILE Premier, EBSCOhost (accessed March 17, 2016).

  6. Enfield, Susan. "Staff success." Natural Foods Merchandiser 34, no. 5 (May 2013): 19-22. Business Source Complete, EBSCOhost (accessed March 17, 2016).


JSTOR:


  1. Arch G. Woodside and J. William Davenport, Jr. The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior. Journal of Marketing Research. Vol. 11, No. 2 (May, 1974), pp. 198-202

     



UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija

Predmetnice: 
Potrošači -- Ponašanje, Prodavaonice -- Poslovanje