Odgovor: |
Knjige:
- Co-brand ; co-branding // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/
- Vranešević, Tihomir: Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign. 658 /VRA/ u
- Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b
- Pavlek, Zvonko. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b
- Keller, Kevin Lane. Slučajevi najbolje prakse upravljanja markama : pouke najsnažnijih svjetskih maraka. Zagreb : Accent, 2008 - sign. 658 /KEL/ s
- Serdarušić, H. & Pancić, M. Sinergijski učinci kobrandinga na razvoj platnih kartica // Poslovna logistika u suvremenom menadžmentu = Business logistics in modern management / IX međunarodni znanstveni skup. Osijek : Ekonomski fakultet, 2009 - sign. 65.01 /MEĐ/ p
Članci u časopisima:
- Jurlina, Marina; Krajnović, Aleksandra; Peša, Tomislav. Savez maraka – kobranding kao poslovna strategija u suvremenom menadžmentu. // Oeconomica Jadertina. - 2 (2012), 2 ; str 82-98
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Helmig, Bernd, Jan-Alexander Huber, and Peter S. H. Leeflang. "CO-BRANDING: THE STATE OF THE ART." Schmalenbach Business Review (SBR) 60, no. 4 (October 2008): 359-377. Business Source Complete, EBSCOhost (accessed May 5, 2016).
- Åsberg, Per E., and Henrik Uggla. "The Brand Relationship Cycle: Incorporating Co-Branding into Brand Architecture." ICFAI Journal Of Brand Management 6, no. 2 (June 2009): 45-53. Business Source Complete, EBSCOhost (accessed May 5, 2016).
- Stokes, Amy, and Thomas D. Jensen. "Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions." Journal Of Marketing Theory & Practice 19, no. 1 (Winter2011 2011): 97-108. Business Source Complete, EBSCOhost (accessed May 5, 2016).
- Geylani, Tansev, J. Jeffrey Inman, and Frenkel Ter Hofstede. "Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty." Marketing Science 27, no. 4 (July 2008): 730-744. Business Source Complete, EBSCOhost (accessed May 5, 2016).
- Grębosz, Magdalen, and Jacek Otto. "INTERNATIONAL EXPANSION OF BRANDS BY REALIZATION OF CO-BRANDING STRATEGY." Journal Of Economics & Management no. 14 (October 2013): 77-87. Business Source Complete, EBSCOhost (accessed May 5, 2016).
- Qiang, Yan. "CO-BRANDING: EFFECTIVE CO-BRANDING BETWEEN TWO FIRMS: A GAME THEORY PERSPECTIVE." AMA Summer Educators' Conference Proceedings 22, (January 2011): 355-362. Business Source Complete, EBSCOhost (accessed May 5, 2016).
Google Scholar:
- Kelly McCarthy and Samantha Von Hoene. Co-branding: A sweet business strategy? Westlaw Journal : Computer & Internet. 31 (2014), 18
- Judith H. Washburn, Brian D. Till, Randi Priluck, (2000) "Co‐branding: brand equity and trial effects", Journal of Consumer Marketing, Vol. 17 Iss: 7, pp.591 - 604
- Warraich, Usman Ali; Awais, Muhammad; Amin, Ahmed; Parkash, Rakesh. Effect of Co-Branding on Brand Equity. International Proceedings of Economics Development & Research;2013, Vol. 69, p1
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