Pitanje br. 11454
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Pitanje: |
Santorini – priča o urbanom menadžmentu i marketingu
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Odgovor: |
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Lichrou, Maria, Lisa O’Malley, and Maurice Patterson. "On the marketing implications of place narratives." Journal Of Marketing Management 30, no. 9-10 (August 2014): 832-856. Business Source Complete, EBSCOhost (accessed May 20, 2016).
- Lichrou, Maria, Lisa O'Malley, and Maurice Patterson. "Narratives of a tourism destination: Local particularities and their implications for place marketing and branding." Place Branding & Public Diplomacy 6, no. 2 (May 2010): 134-144. Business Source Complete, EBSCOhost (accessed May 20, 2016).
- Papadimitriou, Pavlos, and Adamantia Phoca. "IN FOCUS: MYKONOS & SANTORINI, GREECE." HVS Global Hospitality Report (May 19, 2014): 1-10. Business Source Complete, EBSCOhost (accessed May 20, 2016).
- Black, Jane H. "The Santorini Experience." PSA Journal 66, no. 1 (January 2000): 22. MasterFILE Premier, EBSCOhost (accessed May 20, 2016).
Izvori na internetu (20.05.2016.):
- Maria Lichrou*, Lisa O'Malley, Maurice Patterson . Spectacle, Business, Home: exploring place and marketing relevance. AM2013 Doctoral Colloquium. – Dostupno na: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0415_paper.pdf
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UDK pojmovi: |
Turizam, Marketing |
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Predmetnice: |
Turizam -- Marketing, Grčka -- Kulturna povijest |
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