Odgovor: |
Knjige:
- Interbrand's Brand Valuation Methodology // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/
- Predovic, Dolly. Vrednovanje marke : od tržišne vrijednosti marke bazirane na potrošaču do financijskog vrednovanja. Zagreb : MATE, 2007. - sign. 658.6/.9 /PRE/ v
- Vranešević, Tihomir. Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign. 658 /VRA/ u
- Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b
- Pavlek, Zvonko. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b
- Antić, Tatjana; Antić, Ladislav; Pancić, Mladen. Brand Valuation // Interdisziplinaere Managementforschung IV = Interdisciplinary management research IV : fourth interdisciplinary symposium, Poreč, Croatia, June 1-3, 2007. Osijek : Faculty of Economics, Postgraduate Study Organization and Management : Grafika ; Pforzheim : Hochschule Pforzheim, 2008. - sign. 65.01 /INT/ i ZZ
Članci u časopisima:
- Marijan, Iva; Palić, Mirko. Aplikacija metoda za mjerenje vrijednosti marke na tržištu Republike Hrvatske // Zbornik Ekonomskog fakulteta u Zagrebu. - 12 (2014), 1 ; str. 97-112
- Vranešević, T., Marušić, M. Mjerenje vrijednosti marke // Zbornik Ekonomskog
fakulteta u Zagrebu. - 1(2003.), 1 ; str. 120-150
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Bucklin, Randolph E., and V. Srinivasan. "Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures." Journal Of Marketing Research (JMR) 28, no. 1 (February 1991): 58-71. Business Source Complete, EBSCOhost (accessed May 28, 2016).
- Chu, Singfat, and Hean Keh. "Brand value creation: Analysis of the Interbrand-Business Week brand value rankings." Marketing Letters 17, no. 4 (October 2006): 323-331. Business Source Complete, EBSCOhost (accessed May 28, 2016).
- Aribarg, Anocha, and Neeraj Arora. "Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit." Marketing Science 27, no. 3 (May 2008): 474-491. Business Source Complete, EBSCOhost (accessed May 28, 2016).
- Lewis, Elen. "No magic formula for valuation." Brand Strategy no. 174 (August 2003): 3. Business Source Complete, EBSCOhost (accessed May 28, 2016).
Izvori na internetu (28.05.2016.):
- Interbrand. Brand Valuation : a versatile strategic tool for business. - Dostupno na: http://www.markenlexikon.com/texte/verfahren_interbrand_brand-valuation.pdf
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