Odgovor: |
Knjige:
- Kooperativni marketing // Leksikon marketinga. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/
- Grbac, Bruno. Izazovi međunarodnog tržišta. Rijeka : Ekonomski fakultet, 2009. - sign. 339.13(075.8) /GRB/ i
- Grbac, Bruno. Marketing dynamics : how to create value for customers. London : Pearson Education Limited, 2014. - sign. 339.1 /GRB/ m
- Horak, Hana: Uvod u europsko pravo društava. Zagreb : Školska knjiga, 2010. - sign. 347.7(075.8) /HOR/ u
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Morris, Bennet G. A., and John W. Cadogan. "Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation." Journal Of Marketing Management 17, no. 1/2 (February 2001): 223-256. Business Source Complete, EBSCOhost (accessed December 7, 2015).
- "Chapter 3: Joint marketing." In Out of the Box Marketing, 70-75. n.p.: Thorogood Publishing Ltd., 2005. Business Source Complete, EBSCOhost (accessed December 7, 2015).
Izvori na internetu:
- The Power of Joint Marketing …for the SMB Company Committed to Profitable Growth. - Dostupno na: http://www.marketplace-partners.com/ThePowerofJointMarketing.pdf
- Casey Anderson, Demand Media. What Is Joint Venture Marketing? - Dostupno na: http://smallbusiness.chron.com/joint-venture-marketing-30933.html
- Jeitschko, Thomas D. and Jung, Yeonjei and Kim, Jaesoo, Bundling and Joint Marketing by Rival Firms (April 2014). - Dostupno na: http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2434065_code130189.pdf?abstractid=2434065&mirid=1&type=2
- Grubišić, M. Parametri ocjene uspješnosti zajedničkih pothvata / magistarski rad. Zagreb : Ekonomski fakultet, 15.01. 2008. URL: https://bib.irb.hr/datoteka/339042.Parametri_ocjene_uspjenosti_zajednikih_pothvata.pdf
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