Pitanje br. 11758
 
Pitanje: 
 Postmoderna promidžbena poruka (konzumerizam, proizvod, brend, identitet, Platonova ljudska i božanska dobra)
Odgovor: 
 Knjige:

  1. Stazić, Katica. Društveni otpor konzumerizmu: antikonzumeristički ili alter konzumeristički pokreti // Potrošačka kultura i konzumerizam / Snježana Čolić (ur.). Zagreb : Institut društvenih znanosti Ivo Pilar, 2013. - sign. 316.7 /POT/   OP

  2. Hromadžić, Hajrudin. Konzumerizam : potreba, životni stil, ideologija. Zagreb : Jesenski i Turk, 2008. - sign. 316.7 /HRO/ k

  3. Klein, Naomi. No logo : bez prostora, bez izbora, bez posla, bez logotipa. Zagreb : V.B.Z., 2002. - sign. 316.7 /KLE/ n

  4. Potrošačka kultura i konzumerizam / Snježana Čolić (ur.) Zagreb : Institut društvenih znanosti Ivo Pilar, 2013. – sign. 316.7 /POT/     OP

  5. Salecl, R. Tiranija izbora. Zaprešić : Fraktura, 2012.- sign. 316.7 /SAL/ t

  6. Loreau, D. Umijeće jednostavnosti. Zagreb : Alfa, 2011.- sign. 316.7 /LOR/ u

  7. Vrček, V. Druga strana potrošačkog raja : u klopci između bolesti i zdravlja. Zagreb : Školska knjiga, 2010. - sign. 316.7 /VRČ/ d

  8. Lipovetsky, G. Paradoksalna sreća : ogled o hiperpotrošačkom društvu. Zagreb : Izdanja Antibarbarus, 2008.- sign. 130.2 /LIP/ p

  9. Bruckner, P. Bijeda blagostanja : tržišna religija i njezini neprijatelji. Zagreb : Algoritam, 2004.- sign. 130.2 /BRU/ b

  10. Rushkoff, D. Iznuđivanje : zašto slušamo što nam oni kažu? Zagreb : Alt F4 - Bulaja naklada, 2002.- sign. 316.7 /RUS/ i OP

  11. Kesić, T. Ponašanje potrošača. Zagreb : Adeco, 1999.- sign. 658(075.8) /KES/ p

  12. Paliaga, Marko: Branding i konkuretnost gradova. Rovinj : M. Paliaga, 2007. - sign. 658 /PAL/ b    OP

  13. Brandiranje & samopromocija : prilog: emocionalni marketing : mala enciklopedija najvažnijih stvari koje trebate znati o uspješnom brandiranju i osobnoj promociji. Zadar : Naklada, 2009. - sign. 658 /BRA/   OP

  14. Wreden, Nick. Profitabilno brendiranje : kako povećati profitabilnost, odgovornost i održivost imena proizvoda. Zagreb : V.B.Z., 2010. - sign. 659 /WRE/ p

  15. Lindstrom, Martin. Brand sense : revolucija osjetilnog brandinga. Zagreb : M.E.P., 2009. - sign. 658 /LIN/ b

  16. Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b

  17. Walker, Rob. Kupujem se : tajni dijalog između onog što kupujemo i onog što jesmo. Zagreb : Naklada Ljevak, 2009. - sign. 658.8 /WAL/ k

  18. Pavlek, Zvonko. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b

  19. Keller, Kevin Lane. Slučajevi najbolje prakse upravljanja markama : pouke najsnažnijih svjetskih maraka. Zagreb : Accent, 2008. - sign. 658 /KEL/ s

  20. Identitet(i) : pojedinac, grupa, društvo. Beograd: Clio, 2009. - sign. 316.7 /IDE/

  21. Pancić, Mladen. Proizvod vs. Marka vs. Brand - suvremena teorija i praksa : završni rad. Osijek : M. Pancić, 2011. - sign. 339.1 /PAN/ p  - ZBIRKA DOKT. I MAG. RADNJI

  22. Vranešević, Tihomir. Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign.  658 /VRA/ u

  23. Šerić, Neven. Upravljanje proizvodom. Split : Redak, 2016. - sign.  658.6/.9 /ŠER/ u    OP

  24. Guthrie, William Keith Chambers: Povijest grčke filozofije. Knj. 4 : Platon : čovjek i njegovi dijalozi : ranije doba. Zagreb : Naklada Jurčić, 2007. - sign. 1(091)sv4 /GUT/ p

  25. Erler, Michael. Platon. Zagreb : Naklada Jurčić, 2008. - sign.  1 /ERL/ p

  26. Barbarić, Damir. Ideja dobra. Zagreb : Demetra, 1995. - sign.  17 /BAR/ i


Članci u časopisima:


  1. Maslov, Gordan. Jean Baudrillard i Slavoj Žižek o potrošačkom društvu // Revija za sociologiju. - 40[39] (2009),1-2 ; str. 95-120

  2. Dragun, M. Konzumeristička obilježja današnje sinkretičko-eklektičke duhovnosti. // Društvena istraživanja. - 17 (2008), 6 ; str. 1047-1068

  3. Posavec, Z. Ideja dobra. // Politička misao. - 9 (1972), 4 ; str. 415-425.


EBSCO Host (pristup u GISKO ili putem NSK Portal elektroničkih izvora):


  1. Hackley, Christopher E., and Philip J. Kitchen. "Ethical Perspectives on the Postmodern Communications Leviathan." Journal Of Business Ethics 20, no. 1 (May 15, 1999): 15-26. Business Source Complete, EBSCOhost (accessed September 14, 2016).

  2. CRUCEANU, ROXANA DIANA. "POSTMODERN PURCHASE DECISIONS: BETWEEN REAL NEEDS AND SOCIAL PRESSURES." Economics, Management & Financial Markets 11, no. 1 (March 2016): 80-85. Business Source Complete, EBSCOhost (accessed September 14, 2016).

  3. Kelley, William T. "THE DEVELOPMENT OF EARLY THOUGHT IN MARKETING AND PROMOTION." Journal Of Marketing 21, no. 1 (July 1956): 62-67. Business Source Complete, EBSCOhost (accessed September 14, 2016).

  4. Ducarroz, Caroline, Sha Yang, and Eric A. Greenleaf. "Understanding the impact of in-process promotional messages: An application to online auctions." Journal Of Marketing 80, no. 2 (March 2016): 80-100. PsycINFO, EBSCOhost (accessed September 14, 2016).

  5. Heath, Maria Teresa, Caroline Tynan, and Christine T. Ennew. "Self-gift giving: Understanding consumers and exploring brand messages." Journal Of Marketing Communications 17, no. 2 (April 2011): 127-144. PsycINFO, EBSCOhost (accessed September 14, 2016).

  6. Behr, Rafael. "Anti-consumerism." Public Policy Research 17, no. 3 (September 2010): 123-129. Business Source Complete, EBSCOhost (accessed May 5, 2014).

  7. Ross, Andrew. "THE QUANDARIES OF CONSUMER-BASED LABOR ACTIVISM." Cultural Studies 22, no. 5 (September 2008): 770-787. Academic Search Complete, EBSCOhost (accessed May 5, 2014).

  8. Gilbert, Jeremy. "AGAINST THE COMMODIFICATION OF EVERYTHING." Cultural Studies 22, no. 5 (September 2008): 551-566. Academic Search Complete, EBSCOhost (accessed May 5, 2014).

  9. Littler, Jo. "BEYOND THE BOYCOTT." Cultural Studies 19, no. 2 (March 2005): 227-252. Academic Search Complete, EBSCOhost (accessed May 5, 2014).

  10. Choi, Soon-Hwa. "Anti-consumption Becomes a Trend." SERI Quarterly 4, no. 3 (July 2011): 117-120. Business Source Complete, EBSCOhost (accessed May 5, 2014).

  11. "Lifting the Veil on Infidel Brands: Islamist Discourses of Anticonsumerism." Advances In Consumer Research 37, (October 2010): 686-687. Business Source Complete, EBSCOhost (accessed May 5, 2014).

  12. Mayzlin, Dina. "Promotional Chat on the Internet." Marketing Science 25, no. 2 (March 2006): 155-163. PsycINFO, EBSCOhost (accessed September 14, 2016).

  13. Heinaman, Robert. "Plato's Division of Goods in the Republic." Phronesis 47, no. 4 (November 2002): 309-335. Academic Search Complete, EBSCOhost (accessed September 14, 2016).

  14. Webb, Mary-Ann. "EROS AND ETHICS: LEVINAS'S READING OF PLATO'S 'GOOD BEYOND BEING'." Studies In Christian Ethics 19, no. 2 (October 2006): 205-222. Academic Search Complete, EBSCOhost (accessed September 14, 2016).


Google Books:


  1. Kim Humphery: Excess : anti-consumerism in the West. Cambridge ; Malden, MA : Polity, 2010.

  2. Cultural Studies and Anti-Consumerism / edited by Sam Binkley, Jo Littler. New York : Routledge, 2011.






 
UDK pojmovi: 
316.7 Sociologija kulture, Marketing
Predmetnice: 
 Marketing -- Strategije, Postmoderna