Pitanje br. 12544
 
Pitanje: 
 Masovni mediji i oglašavanje
Odgovor: 
 Knjige:

  1. Cutlip, Scott M. Odnosi s javnošću. Zagreb : Mate, 2003. - sign. 659 /CUT/ o

  2. Tomić, Zoran. Odnosi s javnošću : teorija i praksa. Zagreb ; Sarajevo : Synopsis, 2016. - sign. 659(075.8) /TOM/ o

  3. Broom, Glen M. Cutlip & Center's Učinkoviti odnosi s javnošću. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2010. - sign. 659 /BRO/ c

  4. Arens, William F. Contemporary advertising. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994. - sign. 659(075.8)=20 /ARE/ c

  5. Belch, Georg E. Introduction to advertising & promotion : an integrated marketing communications perspective. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1993. - sign. 659(075.8)=20 /BEL/ i

  6. Antolović, Kamilo. Odgovorno oglašavanje : pravo i etika u tržišnom komuniciranju. Zagreb : K&K Promocija : HURA, 2015. - sign. 659 /ANT/ o


Članci u časopisima:


  1. Harms, John; Kellner, Douglas. Kritička teorija oglašivanja // Libra libera. - (2004), 14 ; str. 67-79

  2. Baudrillard, Jean. Iznad istinitoga i neistinitoga // Europski glasnik. - 10 (2005), 10 ; str. 189-197

  3. Milosavljevič; Marko. Neodgovorno oglašavanje: primjer slovenskoga medijskog prostora // Medijska istraživanja. - 11 (2005), 1 ; str. 55-76

  4. Vertovšek, N.; Tomović, A. Medijsko zavođenje u suvremenom društvu spektakla i manipulacije // In Media Res. - 4 (2015),  6 ; str. 952-969


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Deuze, Mark. "Living in Media and the Future of Advertising." Journal Of Advertising 45, no. 3 (July 2016): 326-333. Business Source Complete, EBSCOhost (accessed March 22, 2017).

  2. KOVER, ARTHUR J. "Advertising Creativity: Some Open Questions." Journal Of Advertising Research 56, no. 3 (September 2016): 235-237. Business Source Complete, EBSCOhost (accessed March 22, 2017).


JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Hirschman, Elizabeth C., and Craig J. Thompson. "Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media." Journal of Advertising 26, no. 1 (1997): 43-60. http://www.jstor.org/stable/4189026.


Izvori na internetu (22.03.2017.):


  1. Kremhelmer, Susanne, and Hans Zenger. "Advertising and the screening role of mass media." Information Economics & Policy 20, no. 2 (June 2008): 107-119. - Dostupno na: https://ai2-s2-pdfs.s3.amazonaws.com/6aa3/a89be2b961fb53d15fbec529ce933a5fc4e9.pdf

  2. Simon P. Anderson and Jean J. Gabszewicz. The media and advertising: a tale of two-sided markets - Dostupno na: http://economics.virginia.edu/sites/economics.virginia.edu/files/anderson/fullfinaltale_0.pdf

     
UDK pojmovi: 
316.7 Sociologija kulture, 659 Reklama. Odnosi s javnošću
Predmetnice: 
 Masovni mediji -- Marketing, Oglašavanje