Pitanje br. 12544
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Pitanje: |
Masovni mediji i oglašavanje
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Odgovor: |
Knjige:
- Cutlip, Scott M. Odnosi s javnošću. Zagreb : Mate, 2003. - sign. 659 /CUT/ o
- Tomić, Zoran. Odnosi s javnošću : teorija i praksa. Zagreb ; Sarajevo : Synopsis, 2016. - sign. 659(075.8) /TOM/ o
- Broom, Glen M. Cutlip & Center's Učinkoviti odnosi s javnošću. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2010. - sign. 659 /BRO/ c
- Arens, William F. Contemporary advertising. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994. - sign. 659(075.8)=20 /ARE/ c
- Belch, Georg E. Introduction to advertising & promotion : an integrated marketing communications perspective. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1993. - sign. 659(075.8)=20 /BEL/ i
- Antolović, Kamilo. Odgovorno oglašavanje : pravo i etika u tržišnom komuniciranju. Zagreb : K&K Promocija : HURA, 2015. - sign. 659 /ANT/ o
Članci u časopisima:
- Harms, John; Kellner, Douglas. Kritička teorija oglašivanja // Libra libera. - (2004), 14 ; str. 67-79
- Baudrillard, Jean. Iznad istinitoga i neistinitoga // Europski glasnik. - 10 (2005), 10 ; str. 189-197
- Milosavljevič; Marko. Neodgovorno oglašavanje: primjer slovenskoga medijskog prostora // Medijska istraživanja. - 11 (2005), 1 ; str. 55-76
- Vertovšek, N.; Tomović, A. Medijsko zavođenje u suvremenom društvu spektakla i manipulacije // In Media Res. - 4 (2015), 6 ; str. 952-969
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Deuze, Mark. "Living in Media and the Future of Advertising." Journal Of Advertising 45, no. 3 (July 2016): 326-333. Business Source Complete, EBSCOhost (accessed March 22, 2017).
- KOVER, ARTHUR J. "Advertising Creativity: Some Open Questions." Journal Of Advertising Research 56, no. 3 (September 2016): 235-237. Business Source Complete, EBSCOhost (accessed March 22, 2017).
JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Hirschman, Elizabeth C., and Craig J. Thompson. "Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media." Journal of Advertising 26, no. 1 (1997): 43-60. http://www.jstor.org/stable/4189026.
Izvori na internetu (22.03.2017.):
- Kremhelmer, Susanne, and Hans Zenger. "Advertising and the screening role of mass media." Information Economics & Policy 20, no. 2 (June 2008): 107-119. - Dostupno na: https://ai2-s2-pdfs.s3.amazonaws.com/6aa3/a89be2b961fb53d15fbec529ce933a5fc4e9.pdf
- Simon P. Anderson and Jean J. Gabszewicz. The media and advertising: a tale of two-sided markets - Dostupno na: http://economics.virginia.edu/sites/economics.virginia.edu/files/anderson/fullfinaltale_0.pdf
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UDK pojmovi: |
316.7 Sociologija kulture, 659 Reklama. Odnosi s javnošću |
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Predmetnice: |
Masovni mediji -- Marketing, Oglašavanje |
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