Pitanje br. 12639
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Pitanje: |
Marketing hrane usmjeren djeci
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Odgovor: |
Knjige:
- Gutić, Dragutin. Marketing u praksi. Osijek : Grafika, 2011. - sign. 339.1 /GUT/ m
Članci u časopisima:
- Mlivić, E. Djeca : rastući tržišni segment. // Marketing UP. - (2005), 21 , str. 8-11.
- Spajić-Vrkaš, Vedrana. Međunarodni standardi za izradu medijske politike okrenute djeci i mladima. // Dijete i društvo.- 5 (2003), 2/3 ; str. 165-187.
- Pavlek, Zvonimir. ... a mladi kupci i potrošači? [1.-4.] // Poslovni savjetnik. - (2008), 48, 49 ; (2009), 50, 51
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Calvert, Sandra L.: Children as Consumers: Advertising and Marketing. // Future of Children, v18 n1 p205-234
- Jensen, J D, and K Ronit. "The EU pledge for responsible marketing of food and beverages to children: implementation in food companies." European Journal Of Clinical Nutrition 69, no. 8 (August 2015): 896-901. Academic Search Complete, EBSCOhost (accessed April 7, 2017).
- Jenkin, G., et al. "A systematic review of persuasive marketing techniques to promote food to children on television." Obesity Reviews 15, no. 4 (2014): 281-293. CAB Abstracts, EBSCOhost (accessed April 7, 2017).
- Pomeranz, Jennifer L.: FEDERAL TRADE COMMISSION'S AUTHORITY TO REGULATE MARKETING TO CHILDREN: DECEPTIVE VS. UNFAIR RULEMAKING. // Health Matrix: Journal of Law-Medicine. Spring2011, Vol. 21 Issue 2, p521-553
- Corbett, Clare; Walker, Colin: Catchy cartoons, wayward websites and mobile marketing - food marketing to children in a global world. // Education Review. Spring2009, Vol. 21 Issue 2, p84-92
- Moore, Elizabeth S; Rideout, Victoria J.: The Online Marketing of Food to Children: Is It Just Fun and Games? // Journal of Public Policy & Marketing. Fall2007, Vol. 26 Issue 2, p202-220
- Burr, Richard M.; Burr, Pat L.: Parental Responses to Child Marketing. // Journal of Advertising Research. Dec77, Vol. 17 Issue 6, p17
Google Books:
- Adrian Furnham, Barrie Gunter. Children as Consumers: A Psychological Analysis of the Young People's Market. New York : Taylor & Francis, 2001
- J Michael McGinnis: Food marketing to children and youth : threat or opportunity? Washington, DC : National Acad. Press, 2006. - pdf
Izvori na internetu (05.04.2017.):
- Šola, Hedda Martina. Dječji marketing - "igroglasi". Dostupno na: http://sudacka-mreza.hr/doc/vjestaci/radovi/202228/PS_89_DJECJI%20MARKETING.pdf
- Djeca - mali veliki potrošači Dostupno na: zena.hr/clanak/ostalo/djeca_-_mali_veliki_potrosaci/3466
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UDK pojmovi: |
316.6 Socijalna psihologija, Marketing |
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Predmetnice: |
Marketing -- Proizvodnja hrane, Djeca -- Masovni mediji |
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