Pitanje br. 12639
 
Pitanje: 
 Marketing hrane usmjeren djeci
Odgovor: 
 Knjige:

  1. Gutić, Dragutin. Marketing u praksi. Osijek : Grafika, 2011. - sign. 339.1 /GUT/ m


Članci u časopisima:


  1. Mlivić, E. Djeca : rastući tržišni segment. // Marketing UP. - (2005), 21 , str. 8-11.

  2. Spajić-Vrkaš, Vedrana. Međunarodni standardi za izradu medijske politike okrenute djeci i mladima. // Dijete i društvo.- 5 (2003), 2/3 ; str. 165-187.

  3. Pavlek, Zvonimir. ... a mladi kupci i potrošači? [1.-4.] // Poslovni savjetnik. - (2008), 48, 49 ; (2009), 50, 51


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Calvert, Sandra L.: Children as Consumers: Advertising and Marketing. // Future of Children, v18 n1 p205-234

  2. Jensen, J D, and K Ronit. "The EU pledge for responsible marketing of food and beverages to children: implementation in food companies." European Journal Of Clinical Nutrition 69, no. 8 (August 2015): 896-901. Academic Search Complete, EBSCOhost (accessed April 7, 2017).

  3. Jenkin, G., et al. "A systematic review of persuasive marketing techniques to promote food to children on television." Obesity Reviews 15, no. 4 (2014): 281-293. CAB Abstracts, EBSCOhost (accessed April 7, 2017).

  4. Pomeranz, Jennifer L.: FEDERAL TRADE COMMISSION'S AUTHORITY TO REGULATE MARKETING TO CHILDREN: DECEPTIVE VS. UNFAIR RULEMAKING. // Health Matrix: Journal of Law-Medicine. Spring2011, Vol. 21 Issue 2, p521-553

  5. Corbett, Clare; Walker, Colin: Catchy cartoons, wayward websites and mobile marketing - food marketing to children in a global world. // Education Review. Spring2009, Vol. 21 Issue 2, p84-92

  6. Moore, Elizabeth S; Rideout, Victoria J.: The Online Marketing of Food to Children: Is It Just Fun and Games? // Journal of Public Policy & Marketing. Fall2007, Vol. 26 Issue 2, p202-220

  7. Burr, Richard M.; Burr, Pat L.: Parental Responses to Child Marketing. // Journal of Advertising Research. Dec77, Vol. 17 Issue 6, p17


Google Books:


  1. Adrian Furnham, Barrie Gunter. Children as Consumers: A Psychological Analysis of the Young People's Market. New York : Taylor & Francis, 2001

  2. J Michael McGinnis: Food marketing to children and youth : threat or opportunity? Washington, DC : National Acad. Press, 2006. - pdf


Izvori na internetu (05.04.2017.):


  1. Šola, Hedda Martina. Dječji marketing - "igroglasi". Dostupno na: http://sudacka-mreza.hr/doc/vjestaci/radovi/202228/PS_89_DJECJI%20MARKETING.pdf

  2. Djeca - mali veliki potrošači Dostupno na: zena.hr/clanak/ostalo/djeca_-_mali_veliki_potrosaci/3466




 
UDK pojmovi: 
316.6 Socijalna psihologija, Marketing
Predmetnice: 
 Marketing -- Proizvodnja hrane, Djeca -- Masovni mediji