Odgovor: |
Knjige:
- Ponašanje potrošača : europska slika / Michael Solomon ... [et al.]. Zagreb : Mate, 2015. - sign. 658 /PON/
- Gutić, Dragutin. Ponašanje potrošača. Makarska [i. e.] Omiš : Fortunagraf, 2009. - sign. 658 /GUT/ p
- Schiffman, Leon G. Ponašanje potrošača. Zagreb : Mate, 2004. - sign. 658(075.8) /SCH/ p
- Kesić, Tanja. Ponašanje potrošača. Zagreb : Adeco, 1999. - sign. 658(075.8) /KES/ p
- Foxall, Gordon R. Psihologija potrošnje u marketingu. Jastrebarsko : Naklada Slap, 2007. - sign. 658 /FOX/ p
- Grbac, Bruno. Ponašanje potrošača na tržištu krajnje i poslovne potrošnje : osobitosti, reakcije, izazovi, ograničenja. Rijeka : Ekonomski fakultet, 2010. - sign. 658.6/.9(075.8) /GRB/ p OP
- Milas, Goran. Psihologija marketinga. Zagreb : Target, 2007. - sign. 658 /MIL/ p
- Le Bon, Gustave. Psihologija gomila. Zagreb : Globus, 1989. - sign. 316.6 /LEB/ p
- Miljković, Dubravka. Psihologija prodaje. Zagreb : IEP ; Karlovac : D2, 2001. - sign. 159.94 /MILJ/ p
- Mihić, Mirela. Kroskulturno ponašanje potrošača i marketinška komunikacija. Split : Ekonomski fakultet, 2010. - sign. 658 /MIH/ k
- Grbac, Bruno. Znanje o potrošačima : odrednica stvaranja konkurentske prednosti. Zagreb : Ministarstvo gospodarstva, rada i poduzetništva, 2007. - sign. 658 /GRB/ z OP
- Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston : Harvard Business School Press, cop. 2003. - sign. 658.6/.9 /ZAL/ h
- Frank, Robert H. Microeconomics and behavior. New York [etc.] : McGraw-Hill, 1994. - sign. 330.1(075.8)=20 /FRA/ m
- Peter, J. Paul. Understanding consumer behavior. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994. - sign. 658.6/.9(075.8)=20 /PET/ u
Članci u časopisima:
- Medić, Mane. Promišljanja o teorijama potrošačkog ponašanja // Ekonomski vjesnik. - 9 (1996[i.e. 1998]), 1/2 ; str. 97-105
- Jurin, Smiljan: Moderna teorija i analiza ponašanja potrošača : (elementi studijskog projekta) // Ekonomska misao i praksa. - 2 (1993) ; str. 203-214
- Mihić, Mirela, Ivana Kursan. Assessing the situational factors and impulsive buying behavior : market segmentation approach // Management (Split). - 15 (2010), 2 ; str. 47-66
- Jurčić, Ljubo. Teorija ponašanja potrošača // Suvremena trgovina. - 19 (1994), 5 ; str. 114-117
- Jurin, Smiljan. Moderna teorija i analiza ponašanja potrošača : (elementi studijskog projekta) // Ekonomska misao i praksa. - 2 (1993) ; str. 203-214
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Krastev, Ivan. "Basic Social-Economic Factors Modelling Customer's Psychological Behaviour. (English)." Psychological Thought 6, no. 1 (April 2013): 27-40. Academic Search Complete, EBSCOhost (accessed May 14, 2014).
- Yi, Y, Gong, T, & Lee, H 2013, 'The Impact of Other Customers on Customer Citizenship Behavior', Psychology & Marketing, 30, 4, pp. 341-356, Business Source Complete, EBSCOhost, viewed 1 September 2017.
- Lee, R, Murphy, J, & Swilley, E 2009, 'The moderating influence of hedonic consumption in an extended theory of planned behaviour', Service Industries Journal, 29, 4, pp. 539-555, Business Source Complete, EBSCOhost, viewed 1 September 2017.
- Burnetas, A 2013, 'Customer equilibrium and optimal strategies in Markovian queues in series', Annals Of Operations Research, 208, pp. 515-529, Inspec, EBSCOhost, viewed 1 September 2017.
Google Scholar:
- Chechen, L, Jain-Liang, C, & Yen, D 2007, 'Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: an integrated model', Computers In Human Behavior, 23, 6, pp. 2804-2822, Inspec, EBSCOhost, viewed 1 September 2017.
- Jeff Bray. Consumer Behaviour Theory : Approaches and Models.
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