Pitanje br. 13657
 
Pitanje: 
Kataloška prodaja i općenito o prodaji

Odgovor: 
Knjige:

  1. Ekonomika trgovine / Zdenko Segetlija... [et al.] Zagreb : Novi informator, 2011. - sign. 339(075.8) /EKO/

  2. Bezić, Heri; Vojvodić, Katija; Gjanović, Zrinka. Izazovi i prilike kataloške maloprodaje // Poslovna logistika u suvremenom menadžmentu = Business logistics in modern management / [XII. znanstveni skup s međunarodnim sudjelovanjem]. Osijek : Ekonomski fakultet, 2012. - sign. 65.01 /MEĐ/ p    OP   ;    pdf ver. - Dostupno na: http://blmm-conference.com/wp-content/uploads/BLMM_2012.pdf

  3. Segetlija, Zdenko. Trgovinsko poslovanje. Osijek : Ekonomski fakultet, 2006. - sign. 339(075.8) /SEG/ t

  4. Segetlija, Zdenko. Strategija maloprodaje = Retail strategy. Osijek : Ekonomski fakultet, 1999. - sign. 339.3(075.8) /SEG/ s

  5. Segetlija, Zdenko. Marketing trgovine. Osijek : Ekonomski fakultet, 2001. - sign. 339.3(075.8) /SEG/ m

  6. Dvorski, Stjepan. Direktni marketing. Varaždin : TIVA [i. e.] Tiskara Varaždin : Fakultet organizacije i informatike, 2002. - 339.1(075.8) /DVO/ d OP

  7. Catalog retailing // Retailing management / Michael Levy, Barton A. Weitz. Chicago [etc.] : Irwin, cop. 1995 - sign. 339.3(075.8)=20 /LEV/ r

  8. Catalog operations and sales // Retailing / Dale M. Lewison, M. Wayne DeLozier. Columbus : Merrill publishing company : A Bell & Howell information company, cop. 1989. - sign. 339.3=20 /LEW/ r

  9. Futrell, Charles. Fundamentals of selling. Homewood ; Boston : Irwin, cop. 1993. - sign. 658.6/.9(075.8)=20 /FUT/ f


Članci u časopisima:


  1. Dvorski, Stjepan: Suvremene tendencije u razvitku marketinga : osvrt na direktni marketing. // Ekonomski pregled. - 55 (2004), 7/8 ; str. 619-640.


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Sparks, L 2003, 'A Catalogue of Success? Argos and Catalogue Showroom Retailing', Service Industries Journal, 23, 2, pp. 79-111, Business Source Complete, EBSCOhost, viewed 31 January 2018.

  2. CHAPTER 8: CATALOGS & MULTICHANNEL RETAILING 2008, Retail Business Market Research Handbook pp. 79-82 n.p.: Richard K. Miller & Associates Business Source Complete, EBSCOhost, viewed 31 January 2018.

  3. 'Redcats: Mail-Order and Catalogue Retailing -- A Mature Business' 2007, White Book - PPR General Retail: Positives - Strong French Consumer & Tranformational Value, pp. 27-39, Business Source Complete, EBSCOhost, viewed 31 January 2018.


Academia.edu:


  1. Chad W. Autry, Patricia J. Daugherty and R. Glenn Richey. The challenge of reverse logistics in catalog retailing. International Journal of Physical Distribution & Logistics Management. 31 No. 1, 2001, pp. 26-37.


Izvori na internetu (30.01.2018.):


  1. Kriza sasjekla katalošku prodaju.

  2. Ponuda koja stiže u poštanske sandučiće.




 

UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija

Predmetnice: 
Prodaja -- Temeljni pojmovi