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Knjige:
- Benić, Đuro. Mikroekonomija : menadžerski pristup. Zagreb : Školska knjiga, 2012. - sign. 330.1(075.8) /BEN/ m
- Pavić, Ivan. Mikroekonomija. Split : Ekonomski fakultet, 2009. - sign. 330.1(075.8) /PAV/ m
- Pavić, Ivan. Mikroekonomija : teorija i praksa. Split : Ekonomski fakultet, 2015. - sign. 330.1(075.8) /PAV/ m
- Pindyck, Robert S. Mikroekonomija. Zagreb : Mate, 2005 - sign. 330.1(075.8) /PIN/ m
- Gutić, Dragutin. Ponašanje potrošača. Makarska [i. e.] Omiš : Fortunagraf, 2009. - sign. 658 /GUT/ p
- Ponašanje potrošača : europska slika / Michael Solomon ... [et al.]. Zagreb : Mate, 2015. - sign. 658 /PON/
- Mihić, Mirela; Šerić, Neven. Razmatranje i primjena teorije ponašanja potrošača s mikro i makro aspekta // Vrijednost za potrošače u dinamičnom okruženju = Customer value in a dynamic environment / urednici Bruno Grbac, Marcel Meler. Rijeka : Ekonomski fakultet : CROMAR - Hrvatska zajednica udruga za marketing, 2008. - sign. 339.1 /VRI/ OP
- Schiffman, Leon G. Ponašanje potrošača. Zagreb : Mate, 2004.. - sign. 658(075.8) /SCH/ p
- Kesić, Tanja. Ponašanje potrošača. Zagreb : Adeco, 1999. - sign. 658(075.8) /KES/ p
- Frank, Robert H. Microeconomics and behavior. New York [etc.] : McGraw-Hill, 1994. - sign. 330.1(075.8)=20 /FRA/ m
- Peter, J. Paul. Understanding consumer behavior. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994. - sign. 658.6/.9(075.8)=20 /PET/ u
Članci u časopisima:
- Medić, Mane. Promišljanja o teorijama potrošačkog ponašanja // Ekonomski vjesnik. - 9 (1996[i.e. 1998]), 1/2 ; str. 97-105
- Jurin, Smiljan: Moderna teorija i analiza ponašanja potrošača : (elementi studijskog projekta) // Ekonomska misao i praksa. - 2 (1993) ; str. 203-214
- Jurčić, Ljubo. Teorija ponašanja potrošača // Suvremena trgovina. - 19 (1994), 5 ; str. 114-117
- Vrankić, Ilko; Vrbetić, Jelena. Teorem ovojnice u teoriji ponašanja potrošača. // Ekonomski pregled. - 58 (2008), 12 ; str. 881-889
EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Ratchford, BT 1975, 'The New Economic Theory of Consumer Behavior: An Interpretive Essay', Journal Of Consumer Research, 2, 2, pp. 65-75, Business Source Complete, EBSCOhost, viewed 25 July 2018.
- Cohen, JB 1968, 'Toward an Interpersonal Theory of Consumer Behavior', California Management Review, 10, 3, pp. 73-80, Business Source Complete, EBSCOhost, viewed 25 July 2018.
- Marsden, D 2001, 'Deconstructing consumer behavior: Theory and practice', Journal Of Consumer Behaviour, 1, 1, p. 9, Business Source Complete, EBSCOhost, viewed 25 July 2018.
- Katona, G 1968, 'CONSUMER BEHAVIOR: THEORY AND FINDINGS ON EXPECTATIONS AND ASPIRATIONS', American Economic Review, 58, 2, p. 19, Business Source Complete, EBSCOhost, viewed 25 July 2018.
Google Scholar:
- Jeff Bray. Consumer Behaviour Theory : Approaches and Models. - Dostupno na: http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_-_Approaches_&_Models.pdf
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