Pitanje br. 14304
 
Pitanje: 
 Utjecaj GDPR-a na digitalni marketing
Odgovor: 
 EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):

  1. Ghosh, D 2018, 'How GDPR Will Transform Digital Marketing', Harvard Business Review Digital Articles, pp. 2-4, Business Source Complete, EBSCOhost, viewed 13 August 2018.

  2. Komasinski, M 2018, 'IT'S TIME TO MAKE THINGS PERSONAL', Campaign, p. 45, Business Source Complete, EBSCOhost, viewed 13 August 2018.


Emerald Insight (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Rachel L. Finn, Kush Wadhwa, (2014) "The ethics of “smart” advertising and regulatory initiatives in the consumer intelligence industry", info, Vol. 16 Issue: 3, pp.22-39, https://doi.org/10.1108/info-12-2013-0059


JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Voss, W. Gregory. "Survey of Recent European Union Privacy Developments." The Business Lawyer 68, no. 1 (2012): 205-13. http://www.jstor.org/stable/23527085.


Izvori na internetu (13.08.2018.):


  1. The Direct Marketing Association. GDRP for marketers : The essentials. 2018 - Dostupno na: https://dma.org.uk/uploads/misc/5a8eea20f3566-gdpr-essentials-for-marketers----an-introduction-to-the-gdpr-amendment-v1_5a8eea20f34aa.pdf

  2. Gravicus. A Marketer’s Guide to GDPR. 2018 - Dostupno na: https://gdpr.report/wp-content/uploads/2018/03/5310-Gravicus-Whitepaper-GDPR-Marketing-WEB-1.pdf

  3. The General Data Protection Regulation : GDPR : A Guide for Marketers. 2018 Third Door Media - Dostupno na: https://downloads.digitalmarketingdepot.com/rs/727-ZQE-044/images/MTC_1803_GDPReBookR.pdf?mkt_tok=eyJpIjoiT1RRNE1ERXdOVFU1TkRVMiIsInQiOiI1cnVydVlHSDJOd3dkck9FU0s1ZWxwR1RjdytINnB1cXBUVW1TZktORVwvTCtlRWVjOFpiYzQyVE5aT01JdlRLUU1rQ3NxWjFDVU9USWhTTjRpa05rZGNUYzYxclF5NHFqUzJ0WG1nWENmNnFWNFNJOUpaZnV0MnJTenVqSlVpNWkifQ%3D%3D


Pogledajte i odgovore na pitanja broj:

12879 :  Digitalni marketing

10025 : Phishing i zaštita od phishinga, krađa identiteta na internetu

6755 : Zaštita osobnih podataka

13911 : Sigurnosna razmjena podataka putem društvenih mreža, privatnost i zaštita

 
UDK pojmovi: 
Marketing
Predmetnice: 
 Marketing -- Informacijske tehnologije, Osobni podaci -- Zaštita