Pitanje br. 14366
 
Pitanje: 
 Odnosi s javnošću banaka na internetu
Odgovor: 
 Knjige:

  1. Tomić, Zoran. Odnosi s javnošću : teorija i praksa. Zagreb ; Sarajevo : Synopsis, 2016. - sign. 659(075.8) /TOM/ o

  2. Tomašević Lišanin, Marija. Bankarski marketing. Zagreb : Informator, 1997.- sign. 336.7(075.8)/TOM/ b OP

  3. Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014.- sign. 339.1(075.8) /RUŽ/ e


Članci u časopiisma:


  1. Cegur Radović, Tihana; Vojak, Nikolina; Belavić, Martina. Odnosi s javnošću u bankarskom sektoru. // Zbornik Veleučilišta u Karlovcu. -  (2011), 1 ; str. 143-150

  2. Vukoja, Marija. Uloga odnosa s javnošću u odabiru bankarskih usluga. // Mostariensia. - 21 (2017), 1 ; str. 113-125

  3. Tafra-Vlahović, Majda. Utjecaj novih tehnologija na funkciju odnosa s javnostima // Medianali. - 1 (2007), 1 ; str. 169-178

  4. Miočić, Bernard; Zgrabljić Rotar, Nada. Razlike u odabiru modela odnosa s javnošću na internetu s obzirom na obilježja službi za odnose s javnošću // Medijska istraživanja. - 18 (2012), 2 ; str. 33-58

  5. Pavlović, Marko; Marković, Jovica; Marković, Dijana. Istraživanje odnosa sa klijentima u bankarskom sektoru. // Ekonomija. - 8 (2015), 1 ; str. 47-66

  6. Salkić, Edin; Fazlović, Senad. Odlučivanje o medijima u okviru bankarskog marketinga. // Tranzicija. - 11 (2009), 23-24 ; str. 101-109


EBSCO Host (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Lam, A, Cheung, R, & Mei Mei, L 2013, 'The Influence of Internet-Based Customer Relationship Management on Customer Loyalty', Contemporary Management Research, 9, 4, pp. 419-439, Academic Search Complete, EBSCOhost, viewed 13 September 2018.

  2. Ozdemir, S, & Trott, P 2009, 'Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters', Journal Of Financial Services Marketing, 13, 4, pp. 284-299, Business Source Complete, EBSCOhost, viewed 13 September 2018.

  3. Shanley, C 2014, 'Minding Your Social Media Ps and Qs', Illinois Banker, 99, 1, pp. 28-29, Business Source Complete, EBSCOhost, viewed 13 September 2018.


JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Rupa Rege Nitsure. "E-Banking: Challenges and Opportunities." Economic and Political Weekly 38, no. 51/52 (2003): 5377-381. http://www.jstor.org/stable/4414436.

  2. Williams, Julie L., and James F.E. Gillespie. "The Business of Banking: Looking to the Future—Part II." The Business Lawyer 52, no. 4 (1997): 1279-331. http://www.jstor.org/stable/40687754.

  3. Xue, Mei, Lorin M. Hitt, and Pei-yu Chen. "Determinants and Outcomes of Internet Banking Adoption." Management Science 57, no. 2 (2011): 291-307. http://www.jstor.org/stable/41060718.


Izvori na internetu (13.09.2018.):


  1. Anne Marie DiNardo. The Internet as a crisis management tool: a critique of banking sites during Y2K. Public Relations Review. Volume 28, Issue 4, 2002, Pages 367-378

  2. Nataša Mataija. Internet marketing u hrvatskim bankama : diplomski rad. Rijeka : Ekonomski fakultet, 2014 - Dostupno na: http://oliver.efri.hr/zavrsni/559.B.pdf
UDK pojmovi: 
Bankarstvo, 659 Reklama. Odnosi s javnošću
Predmetnice: 
 Odnosi s javnošću, Bankarstvo -- Teorija i praksa