Pitanje br. 15128
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Pitanje: |
Internetski informacijski prostor
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Odgovor: |
Knjige:
- Informacijska tehnologija u poslovanju / autori Vesna Bosilj Vukšić ... [et al.]. Zagreb : Element, 2004. - sign. 007(075.8) /INF/
- Internet marketing : priručnik / Nela Fegić ... [et al.]. Zagreb : Algebra, 2015. - sign. 004 /INT/ OP
- Internets, Intranets, and Extranets : new waves in channel surfing / editor Audhesh Paswan. New York [etc.] : Best Business Books, 2002. - sign. 339.1 /INT/ BDI
- Marketing i informacijske tehnologije / redakcija Željko Panian, Nenad Prelog. Zagreb : Informator, 1990. - sign. 339.1 /MAR/
- Drvar, Krešimir. Optimizacija za web tražilice i Google Analytics : priručnik za polaznike. Zagreb : Algebra, 2011. - sign. 004 /DRV/ o OP
- Javorović, Božidar. Poslovne informacije i business intelligence. Zagreb : Golden marketing - Tehnička knjiga, 2007. - sign. 007 /JAV/ p
- Kotler, Philip. Upravljanje marketingom : uključuje slučajeve iz poslovanja u Hrvatskoj i regiji. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2014. - sign. 339.1(075.8) /KOT/ u
- Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e
- Ružić, Drago. Marketinške mogućnosti Interneta : (e-commerce, e-advertising). Osijek : Ekonomski fakultet, 2000. - sign. 339.1 /RUŽ/ m
- Scott, David Meerman. Nova pravila marketinga & PR : kako se koristiti medijskim priopćenjima, blogovima, podcastingom, viralnim marketingom i internetskim medijima za izravno obraćanje kupcima. Zagreb : Dva i dva, 2009. - sign. 339.138 /SCO/ n
- Vukorepa, Marina. Marketinške mogućnosti Web-a 2.0 : završni rad. Osijek : M. Vukorepa, 2010. - sign. 339.1 /VUK/ m ZBIRKA DOKT. I MAG. RADNJI
Članci u časopisima:
- Biloš, Antun. Marketing aspects of social networks. // Economic research - Ekonomska istraživanja. - 25 (2012), Special Issue br. 2; str. 155-174.
- Leko-Šimić, Mirna. Techology and marketing : global interactive marketing through Internet and WWW. // Management. - 2 (1997), 2 ; str. 67-74.
Internetski izvori (03.05.2019.):
- Below the Surface: Exploring the Deep Web. URL: https://documents.trendmicro.com/assets/wp/wp_below_the_surface.pdf
- Marketing & Sales: Big Data, Analytics,and the Future of Marketing & Sales, 2015. URL: https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20and%20Sales/Our%20Insights/EBook%20Big%20data%20analytics%20and%20the%20future%20of%20marketing%20sales/Big-Data-eBook.ashx
- Marketing Analysis, 2014. URL: https://web.stanford.edu/group/ifarmteams/files/BiotechConnectionSept162014.pdf
- The Use of Social Media for Research and Analysis: A Feasibility Study, 2014. URL: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/387591/use-of-social-media-for-research-and-analysis.pdf
- Finklea, Kristin. Dark Web. URL: https://fas.org/sgp/crs/misc/R44101.pdf
- Furrer, Olivier. Internet Marketing Research: Opportunities and Problems. // Qualitative Market Research. - 4 (2001), 3; str. 123-129. URL: https://www.researchgate.net/publication/230728315_Internet_Marketing_Research_Opportunities_and_Problems
- Madhavan, J. Harnessing the Deep Web: present and future. // CIDR 2009, Fourth Biennial Conference on Innovative Data Systems Research, Asilomar, CA, USA: Perspectives track. 2009. URL: https://pure.uva.nl/ws/files/738627/83152_320590.pdf
- Schwarzl, Susanne. Online marketing strategies: the future is here. // Journal of International Studies. - 8 (2015), 2; str. 187-196. URL: https://www.jois.eu/files/JIS_Vol8_N2_Schwarzl.pdf
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UDK pojmovi: |
004 Računarstvo i internet, 339 Trgovina. Međunarodna ekonomija, 007 Informacija. Komunikacija. |
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Predmetnice: |
Internet -- Marketing |
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