Pitanje br. 15272
 
Pitanje: 
 Interaktivna komunikacija banaka u digitalnom okruženju
Odgovor: 
 Knjige:

  1. Panian, Željko. Odnosi s klijentima u e-poslovanju. Zagreb : Sinergija nakladništvo, 2003. - sign. 65.01 /PAN/ o

  2. Ercegovac, Roberto. Teorija i praksa bankovnog menadžmenta. Split : Ekonomski fakultet Sveučilišta, 2016. - sign. 336.7(075.8) /ERC/ t

  3. Fazekaš, Igor: Upravljanje odnosima s klijentima u bankama : magistarski rad. Osijek : I. Fazekaš, 2009. - sign. 336.7 /FAZ/ u Zbirka dokt. i mag. radnji

  4. vošec, Danica. Marketing odnosa i suradnje u bankarstvu. Osijek : D. Zvošec, 2009 - sign. 339.1 /ZVO/ m    Zbirka dokt. i mag. radnji

  5. Grgurek, Miroslav. Bankarsko poslovanje. Zagreb : RRiF plus, 2011. - sign. 336.7 /GRE/ b

  6. Izravni marketing / priredio Stjepan Dvorski ... [et al.]. Varaždin : TIVA tiskara : Fakultet organizacije i informatike, 2005. - sign. 339.1(075.8) /IZR/

  7. Klimet, Antun. Digitalne poslovne komunikacije. Zagreb : Mikrorad : Ekonomski fakultet, 2000. - sign. 659(075.8) /KLI/ d OP

  8. Lamza-Maronić, Maja. Poslovno komuniciranje. Osijek : Ekonomski fakultet : Studio SH internet, 2008. - sign.  659(075.8) /LAM/ p

  9. Mueller, Josip. Upravljanje odnosom s klijentima : primjenom CRM poslovne strategije do povećanja konkurentnosti. Zagreb : Delfin - razvoj managementa, 2005. - sign.  658.8 /MUE/ u OP

  10. Panian, Željko. Poslovna informatika : koncepti, metode i tehnologija. Zagreb : Informator, 1999. - sign. 007/PAN/p OP

  11. Rose, Peter S. Menadžment komercijalnih banaka. Zagreb : Mate, 2005. - sign. 336.7 /ROS/ m

  12. Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2009. - sign. 339.1(075.8) /RUŽ/ e

  13. Ružić, Drago. Marketinške mogućnosti Interneta : (e-commerce, e-advertising). Osijek : Ekonomski fakultet, 2000. - sign. 339.1 /RUŽ/ m

  14. Tomašević Lišanin, Marija. Bankarski marketing. Zagreb : Informator, 1997. - sign. 336.7(075.8)/TOM/ b OP


Članci u časopisima:


  1. Kunac, Jadranka. Bankarsko komuniciranje s javnostima. // Media, culture and public relations. - 3 (2012), 1 ; str. 68-77.

  2. Kunac, Jadranka. Novi modeli bankarske komunikacije. // Informatologia. - 44 (2011), 4 ; str. 341-346.

  3. Salkić, Edin; Fazlović, Senad. Odlučivanje o medijima u okviru bankarskog marketinga. // Tranzicija. - 11 (2009), 23-24 ; str. 101-109.

  4. Jurković, Z.; Maršević,K. Utjecaj informacijske tehnologije na poslovnu komunikaciju. Ekonomski vjesnik. - 26 (2013), 2 ; str. 496-507.

  5. Vlašić, Goran. Interaktivna marketinška komunikacija: pregled literature. // Tržište. - 17 (2005), 1-2 ; str. 25-40

  6. Uran, Sergio. Utjecaj razvoja telekomunikacijske tehnologije na razvoj bankarskih usluga // KOM.... - (2007) ; str. 1-4


Emerald Insight (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Peggy Athanassopoulou, Axel Johne, (2004) "Effective communication with lead customers in developing new banking products", International Journal of Bank Marketing, Vol. 22 Issue: 2, pp.100-125, https://doi.org/10.1108/02652320410521719

  2. Lei Chen, Jo Danbolt, John Holland, (2014) "Rethinking bank business models: the role of intangibles", Accounting, Auditing & Accountability Journal, Vol. 27 Issue: 3, pp.563-589, https://doi.org/10.1108/AAAJ-11-2012-1153

  3. Jaewon Yoo, Yeonsung Jung, (2019) "Interactive effects of organizational goal orientations on bank-employee’s behavior", International Journal of Bank Marketing, Vol. 37 Issue: 2, pp.402-425, https://doi.org/10.1108/IJBM-08-2017-0177

  4. Jennifer Mullan, Laura Bradley, Sharon Loane, (2017) "Bank adoption of mobile banking: stakeholder perspective", International Journal of Bank Marketing, Vol. 35 Issue: 7, pp.1154-1174, https://doi.org/10.1108/IJBM-09-2015-0145

  5. Huong Thi Thanh Tran, James Corner, (2016) "The impact of communication channels on mobile banking adoption", International Journal of Bank Marketing, Vol. 34 Issue: 1, pp.78-109, https://doi.org/10.1108/IJBM-06-2014-0073


Research Gate (06.06.2019.):


  1. Smajlovic, Ermina & Kamaric, Alma. (2018). UTICAJ RAZVOJA INFORMACIONIH TEHNOLOGIJA NA MARKETING KOMUNICIRANJE BANAKA U BOSNI I HERCEGOVINI -konacna verzija.

  2. Kirakosyan, Kristine & Danaiata, Doina. (2014). Communication Management in Electronic Banking. Better Communication for Better Relationship. Procedia - Social and Behavioral Sciences. 124. 361-370. 10.1016/j.sbspro.2014.02.497.

  3. Shweta Mishra. Interactive Marketing in Banking Industry. IJARIIE. Vol-3 Issue-4 2017


Izvori na internetu (06.06.2019.)


  1. Banking in a Digital World URL: https://www.atkearney.com/documents/10192/3054333/Banking+in+a+Digital+World.pdf/91231b20-788e-41a1-a429-3f926834c2b0

  2. Digital Banking Benchmark URL: https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/financial-services/Banking/lu-digital-banking-benchmark.pdf

  3. Going Digital: The Banking Transformation Road Map URL: https://www.atkearney.com/documents/10192/5264096/Going+Digital+-+The+Banking+Transformation+Road+Map.pdf/60705e64-94bc-44e8-9417-652ab318b233

  4. Munir Dad, Aasim: Interactive Communication Channels and Their Appropriateness for the FMCG Business. // Int. J. Manag. Bus. Res. -  2 (2012), 3 ; str. 253- 269. URL: https://www.researchgate.net/publication/292617477_Interactive_Communication_Channels_and_Their_Appropriateness_for_the_FMCG_Business

  5. Albert Bouwmeester. Understanding Communication : Preferences of Banking Customers : An exploratory study to reveal the underlying factors explaining communication channel preferences of banking customers : a MSc. thesis. Delft University of Technology. 2016 - URL: https://repository.tudelft.nl/islandora/object/uuid:4d4a8da3-369d-4c06-92b8-d91f3522e7de/datastream/OBJ/download.

  6. Mobile Banking:The Vital Role of Cross-Channel Communications in 2017 - URL: https://engagehub.com/wp-content/uploads/whitepaper/Mobile%20Banking.pdf
UDK pojmovi: 
Bankarstvo, Menadžment
Predmetnice: 
 Bankarstvo -- Marketing, e-bankarstvo