Pitanje br. 15335
 
Pitanje: 
 Razvoj političkog branda
Odgovor: 
 Knjige:

  1. Tomić, Zoran. Politički odnosi s javnošću. Zagreb ; Sarajevo : Synopsis, 2017. - sign. 32.01(075.8) /TOM/ p

  2. Tomić, Zoran. Politički marketing : načela i primjena. Mostar : Sveučilište ; Zagreb ; Sarajevo : Synopsis, 2014. - sign. 32 /TOM/ p

  3. Skoko, Božo. Država kao brend : upravljanje nacionalnim identitetom. Zagreb : Matica hrvatska, 2009. - sign. 316.3 /SKO/ d

  4. Tomić, Zoran. Osnove političkog komuniciranja. Mostar [i. e.] Sarajevo ; Zagreb : Synopsis ; Zagreb : Visoka škola za odnose s javnošću i studij medija Kairos, 2012. - sign. 32.01 /TOM/ o

  5. Šiber, Ivan. Politička propaganda i politički marketing. Zagreb : Alinea, 1992. - sign. 32 /ŠIB/ p


Članci u časopisima:


  1. Skoko, Božo; Vukasović, Igor. Organiziranje međunarodnih sportskih događaja kao promotivni i ekonomski alat države. // Tržište. - 20 (2008), 2 ; str. 211-230

  2. Poljanec-Borić, Saša. Destination brand managment for the support of political identity : the case of Slovenia // Sociologija i prostor. - 54 (2016), 1(204) ; str. 3-18


JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):


  1. Marland, Alex, and Tom Flanagan. "Brand New Party: Political Branding and the Conservative Party of Canada." Canadian Journal of Political Science / Revue Canadienne De Science Politique 46, no. 4 (2013): 951-72. http://www.jstor.org/stable/43298397.

  2. Scammell, Margaret. "Political Brands and Consumer Citizens: The Rebranding of Tony Blair." The Annals of the American Academy of Political and Social Science 611 (2007): 176-92. http://www.jstor.org/stable/25097916.


Research Gate (09.07.2019.):


  1. Pich, Christopher & Dean, Dianne. (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management. 31. 1-26. 10.1080/0267257X.2015.1018307.

  2. C. Pich & G. Armannsdottir (2015): Political brand image: an investigationinto the operationalisation of the external orientation of David Cameron’s Conservative brand,Journal of Marketing Communications, DOI: 10.1080/13527266.2015.1072577

  3. Gareth Smith and Alan French. The political brand: A consumer perspective. Marketing Theory. Volume 9(2): 209–226


Google Books:


  1. Routledge Handbook of Political Marketing /Jennifer Lees-Marshment ed. Oxton : New York : Routledge, 2012.


Pogledajte i odgovor na pitanje broj:

14371 : Brendiranje : sociološki i komunikacijski aspekti

 
UDK pojmovi: 
32 Politika, 659 Reklama. Odnosi s javnošću
Predmetnice: 
 Politički marketing