Pitanje br. 15376
 
Pitanje: 
 Budućnost razvoja trgovačkih marki u svijetu i RH
Odgovor: 
 Knjige:

  1. Renko, Sanda. Trgovačke marke - imperativ svakog trgovca. // Izazovi trgovine u recesiji : [1920 - 2010] / urednici Sanda Renko, Blaženka Knežević i Rudolf Vouk. Zagreb : Ekonomski fakultet, 2010. - sign. 339 /IZA/  OP

  2. Superbrands. An insight into Croatia's strongest brands / Borut Zemljič, editor. London : Superbrands, 2009. - sign. 658.6/.9sv2 /SUP/

  3. Beusan, Leon. Prodajne i marketinške aktivnosti robe s markom : magistarski rad. Osijek : F. Beusan, 2010. - sign. 339.1 /BEU/ p 

  4. Gad, Thomas. 4-D Branding : razbijanje korporacijskog koda mrežne ekonomije. Zagreb : Differo, 2005. - sign. 659 /GAD/ f

  5. Keller, Kevin Lane. Slučajevi najbolje prakse upravljanja markama : pouke najsnažnijih svjetskih maraka = Best practice cases in branding : lessons from the world's strongest brands. Zagreb : Accent, 2008. - sign.  658 /KEL/ s

  6. Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b

  7. Pancić, Mladen. Proizvod vs. Marka vs. Brand - suvremena teorija i praksa : završni rad. Osijek : M. Pancić, 2011. - sign. 339.1 /PAN/ p  ZBIRKA DOKT. I MAG. RADNJI

  8. Pavlek, Zvonimir. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign.  659 /PAV/ b

  9. Vranešević, Tihomir. Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign. 658 /VRA/ u

  10. Wreden, Nick. Profitabilno brendiranje : kako povećati profitabilnost, odgovornost i održivost imena proizvoda. Zagreb : V.B.Z., 2010. - sign. 659 /WRE/ p


Članci u časopisima:


  1. Horvat, Sandra. Istraživanje razvoja privatnih maraka u Republici Hrvatskoj. // Market-Tržište. - 21 (2009), 1; str. 81-94.

  2. Lijović, Branislav. Identitet marke proizvoda – čimbenik uspješnog tržišnog položaja marke proizvoda. // Ekonomski vjesnik. - 25 (2012), 2 ; str. 357-361.

  3. Nedović Čabarkapa, Mirjana. Stvaranje konkurentske prednosti gospodarskog subjekta kroz izgradnju robne marke. // Ekonomski vjesnik. - 23 (2010), 1 ; str. 274-281.


Izvori na internetu (02.08.2019.):


  1. Cuneo, Andres. Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands. // European Management Journal. - 37 (2019), 1; str. 117-128. URL: https://reader.elsevier.com/reader/sd/pii/S0263237318300665?token=BF7E6DE8C17D41E3DFA4335893CDA0C07ED251FA568E3C508798D45B0419B975869C32034C9BD5141CB760E460F18124

  2. Erdem, Tülin. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk. // Journal of Marketing Research. - 41 (2004), 1; str. 86-100. URL: https://www.researchgate.net/publication/247837329_Performance_of_Store_Brands_A_Cross-Country_Analysis_of_Consumer_Store-Brand_Preferences_Perceptions_and_Risk

  3. Gielens, Katrijn. The future of private-label markets: a global convergence approach, 2018. URL: https://www.gsb.stanford.edu/sites/gsb/files/mkt_05_18_dekimpe.pdf

  4. Keller, Kevin Lane. Building strong brands in a modern marketing communications environment. // Journal of Marketing Communications. - 15 (2009), 2–3; str. 139–155. URL: https://pdfs.semanticscholar.org/f180/3ea131a96817d142900777cc1c73b41ee6c4.pdf

  5. Martinović, Maja. Quality management of food products' private labels in Croatia. // International Journal of Management Cases – Special Issue. - 9 (2007), 3/4; 196-200. URL: shorturl.at/fnV03
UDK pojmovi: 
659 Reklama. Odnosi s javnošću
Predmetnice: 
 Marke proizvoda -- Marketing, Upravljanje markama -- Strategije