Pitanje br. 15376
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Pitanje: |
Budućnost razvoja trgovačkih marki u svijetu i RH
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Odgovor: |
Knjige:
- Renko, Sanda. Trgovačke marke - imperativ svakog trgovca. // Izazovi trgovine u recesiji : [1920 - 2010] / urednici Sanda Renko, Blaženka Knežević i Rudolf Vouk. Zagreb : Ekonomski fakultet, 2010. - sign. 339 /IZA/ OP
- Superbrands. An insight into Croatia's strongest brands / Borut Zemljič, editor. London : Superbrands, 2009. - sign. 658.6/.9sv2 /SUP/
- Beusan, Leon. Prodajne i marketinške aktivnosti robe s markom : magistarski rad. Osijek : F. Beusan, 2010. - sign. 339.1 /BEU/ p
- Gad, Thomas. 4-D Branding : razbijanje korporacijskog koda mrežne ekonomije. Zagreb : Differo, 2005. - sign. 659 /GAD/ f
- Keller, Kevin Lane. Slučajevi najbolje prakse upravljanja markama : pouke najsnažnijih svjetskih maraka = Best practice cases in branding : lessons from the world's strongest brands. Zagreb : Accent, 2008. - sign. 658 /KEL/ s
- Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b
- Pancić, Mladen. Proizvod vs. Marka vs. Brand - suvremena teorija i praksa : završni rad. Osijek : M. Pancić, 2011. - sign. 339.1 /PAN/ p ZBIRKA DOKT. I MAG. RADNJI
- Pavlek, Zvonimir. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b
- Vranešević, Tihomir. Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign. 658 /VRA/ u
- Wreden, Nick. Profitabilno brendiranje : kako povećati profitabilnost, odgovornost i održivost imena proizvoda. Zagreb : V.B.Z., 2010. - sign. 659 /WRE/ p
Članci u časopisima:
- Horvat, Sandra. Istraživanje razvoja privatnih maraka u Republici Hrvatskoj. // Market-Tržište. - 21 (2009), 1; str. 81-94.
- Lijović, Branislav. Identitet marke proizvoda – čimbenik uspješnog tržišnog položaja marke proizvoda. // Ekonomski vjesnik. - 25 (2012), 2 ; str. 357-361.
- Nedović Čabarkapa, Mirjana. Stvaranje konkurentske prednosti gospodarskog subjekta kroz izgradnju robne marke. // Ekonomski vjesnik. - 23 (2010), 1 ; str. 274-281.
Izvori na internetu (02.08.2019.):
- Cuneo, Andres. Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands. // European Management Journal. - 37 (2019), 1; str. 117-128. URL: https://reader.elsevier.com/reader/sd/pii/S0263237318300665?token=BF7E6DE8C17D41E3DFA4335893CDA0C07ED251FA568E3C508798D45B0419B975869C32034C9BD5141CB760E460F18124
- Erdem, Tülin. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk. // Journal of Marketing Research. - 41 (2004), 1; str. 86-100. URL: https://www.researchgate.net/publication/247837329_Performance_of_Store_Brands_A_Cross-Country_Analysis_of_Consumer_Store-Brand_Preferences_Perceptions_and_Risk
- Gielens, Katrijn. The future of private-label markets: a global convergence approach, 2018. URL: https://www.gsb.stanford.edu/sites/gsb/files/mkt_05_18_dekimpe.pdf
- Keller, Kevin Lane. Building strong brands in a modern marketing communications environment. // Journal of Marketing Communications. - 15 (2009), 2–3; str. 139–155. URL: https://pdfs.semanticscholar.org/f180/3ea131a96817d142900777cc1c73b41ee6c4.pdf
- Martinović, Maja. Quality management of food products' private labels in Croatia. // International Journal of Management Cases – Special Issue. - 9 (2007), 3/4; 196-200. URL: shorturl.at/fnV03
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UDK pojmovi: |
659 Reklama. Odnosi s javnošću |
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Predmetnice: |
Marke proizvoda -- Marketing, Upravljanje markama -- Strategije |
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