Odgovor: |
Knjige:
- Globalni marketing ; etnocentrizam ; etnocentrična orijentacija poduzeća // Leksikon marketinga. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/
- Kotler, Philip. Kaotika : upravljanje i marketing u turbulentnim vremenima. Zagreb : Mate, 2009. - sign. 339.1 /KOT/ k
- Previšić, Jozo. Osnove međunarodnog marketinga. Zagreb : Školska knjiga, 2012. - sign. 339.1(075.8) /PRE/ o
- The global market : developing a strategy to manage across borders / editors John Quelch, Rohit Deshpande. San Francisco : Jossey-Bass, 2004. - sign. 339.1 /GLO/
Članci u časopisima:
- Orlović, Marija; Krajnović, Aleksandra; Bosna, Jurica. Suvremene markentiške strategije i brendiranje proizvoda kao izazovi globanog marketinga // Praktični menadžment. - 5 (2014), 2 ; str. 115-123
- Matić, Matea. Intenzitet i utjecaj potrošačkog animoziteta i etnocentrizma u Hrvatskoj // Ekonomski vjesnik. - 26 (2013), 1 ; str. 39-55
- Horvat, Jasna; Orešković Biserka; Forjan, Josipa. Segmentiranje tržišta temeljeno na etnocentričnim stavovima // Ekonomski vjesnik. - 28 (2005), 1-2 ; str. 59-66
JSTOR (pristup u GISKO ili putem NSK Portala elektroničkih izvora):
- Nijssen, Edwin J., and Hester Van Herk. "Conjoining International Marketing and Relationship Marketing: Exploring Consumers' Cross-Border Service Relationships." Journal of International Marketing 17, no. 1 (2009): 91-115. http://www.jstor.org/stable/27755590.
- Cleveland, Mark, Michel Laroche, and Nicolas Papadopoulos. "Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes." Journal of International Marketing 17, no. 1 (2009): 116-46. http://www.jstor.org/stable/27755591.
- Balabanis, George, Adamantios Diamantopoulos, Rene Dentiste Mueller, and T.C. Melewar. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies." Journal of International Business Studies 32, no. 1 (2001): 157-75. http://www.jstor.org/stable/3069515.
- Steenkamp, Jan-Benedict E.M., and Martijn G. De Jong. "A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products." Journal of Marketing 74, no. 6 (2010): 18-40. http://www.jstor.org/stable/25764281.
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