Pitanje br. 16740
 
Pitanje: 
 Potencijali geolokacijskog marketinga
Odgovor: 
 Poglavlja u knjigama:

  1. Pavlić, Dino. Istraživanje potencijala korištenja mobilnog marketinga. // Menadžment, vođenje i organizacija u XXI. stoljeću : (Dis)kontinuiteti u praksi organizacije i menadžmenta. 1. Interkatedarski znanstveni skup organizacije i menadžmenta s međunarodnim sudjelovanjem, Split, 28-30. rujan 2011 / uredili Marin Buble, Marijan Cingula, Nikša Alfirević. Split : Ekonomski fakultet ; Zagreb : Ekonomski fakultet, 2012. str. 125-131. - sign. 65.01 /INT/ m  OP


Knjige:


  1. Gutić, Dragutin. Strateški menadžment. Osijek : Studio HS internet, 2017. - sign.  658.6/.9(075.8) /GUT/ s

  2. Kotler, Philip. Upravljanje marketingom : uključuje slučajeve iz poslovanja u Hrvatskoj i regiji. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2014. - sign.  339.1(075.8) /KOT/ u

  3. Krajnović, Aleksandra. Digitalni marketing : nova era tržišne komunikacije. Zadar : Sveučilište, 2019. - sign.  658 /KRA/ d

  4. Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014. - sign.  339.1(075.8) /RUŽ/ e

  5. Thompson, Arthur A. Strateški menadžment : u potrazi za konkurentskom prednošću : teorija i slučajevi iz prakse. Zagreb : Mate, 2008. - sign.  65.01(075.8) /THO/ s


Članci u časopisima:


  1. Dobrača, Igor. Lokacijski servisi i njihove marketinške mogućnosti. // Praktični menadžment. - 3 (2012), 1; str. 81-85.

  2. Dunković, Dario. Digitalni marketing i mobilni uređaji - među vodećim maloprodajnim tehnologijama za ulaganje. // Suvremena trgovina. - 36 (2011), 5; str. 43-47.

  3. Golob, Martin. Mobilni marketing kao sastavni dio integrirane marketinške komunikacije. // Zbornik Veleučilišta u Rijeci. - 4 (2016), 1; str. 147-158.


Izvori na internetu (14.04.2021.):


  1. Geolokacijski servisi u službi promocije biznisa. URL: https://godigital.hrvatskitelekom.hr/geolokacijski-servisi-u-sluzbi-promocije-biznisa/

  2. Location Based Advertising Market Size, Share & Trends Analysis Report Overview. 2020. URL: https://www.grandviewresearch.com/industry-analysis/location-based-advertising-market

  3. Banerjee, Syagnik. Assessing prime-time for geotargeting with mobile big data. // Journal of Marketing Analytics. - 1 (2013), 3; str. 174–183. URL: https://www.researchgate.net/publication/262959339_Assessing_prime-time_for_geotargeting_with_mobile_big_data

  4. Barbu, Oana. Advertising, Microtargeting and Social Media. // Procedia - Social and Behavioral Sciences. - 163 ( 2014 ); str. 44-49. URL: https://core.ac.uk/download/pdf/82241324.pdf

  5. Bauer, Christine. Location-based advertising on mobile devices: A literature review and analysis. // Management Review Quarterly. - 66 (2014), 3; str. 159-194. URL: https://www.researchgate.net/publication/290788104_Location-based_advertising_on_mobile_devices_A_literature_review_and_analysis

  6. Garzon, Sandro Rodriguez. Geofencing 2.0: Taking Location-based Notifications to the Next Level. // 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing. Seattle, WA: 2014. URL: https://www.researchgate.net/publication/274317021_Geofencing_20_Taking_Location-based_Notifications_to_the_Next_Level

  7. Ho, Yi-Jen (Ian). Distance and Local Competition in Mobile Geofencing. // Information Systems Research. - 31 (2020), 4; str. 1421-1442. URL: https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3743835_code1790273.pdf?abstractid=3154767&mirid=1

  8. Kupper, Alex. Geofencing and Background Tracking – The Next Features in LBSs. // Conference: Proceedings of the 41th Annual Conference of the Gesellschaft für Informatik e.V. (INFORMATIK 2011). 2011. URL: https://www.researchgate.net/publication/216129452_Geofencing_and_Background_Tracking_-_The_Next_Features_in_LBS

  9. Madleňák, Adam. Geolocation Services and Marketing Communication from a Global Point of View. // SHS Web of Conferences. - 92 (2021); str. 1-8. URL: https://www.shs-conferences.org/articles/shsconf/abs/2021/03/shsconf_glob20_02040/shsconf_glob20_02040.html

  10. Yuxin, Chen. Competitive Mobile Geo Targeting. // Marketing Science. - 36 (2017), 5; str. 666-682. URL: https://www.researchgate.net/publication/309618956_Competitive_Mobile_Geo-Targeting
UDK pojmovi: 
Marketing
Predmetnice: 
 Internet -- Marketing