Pitanje br. 16805
 
Pitanje: 
 Proširena stvarnost i virtualizacija kao nadopuna suvremenim marketinškim aktivnostima
Odgovor: 
 Knjige:

  1. Infrastruktura elektroničkog poslovanja / autori Slaven Brumec ... [et al.]. Varaždin : Fakultet organizacije i informatike, 2017. - sign.  658.5(075.8) /INF/  OP

  2. Begović, Siniša. Priručnik za e-poslovanje : centri izvrsnosti za poslovnu podršku. Zagreb : Ministarstvo poduzetništva i obrta, 2014. - sign.  004 /BEG/ p  OP

  3. Dukić, Stojanka. Uvod u elektroničko i mobilno poslovanje. Koprivnica : Sveučilište Sjever, 2018. - sign.  004(075.8) /DUK/ u


Članci u časopisima:


  1. Breslauer, Nenad. Prijedlozi implementacije elemenata proširene stvarnosti s ciljem proširenja turističke ponude grada Čakovca. // Zbornik radova Međimurskog veleučilišta u Čakovcu. - 10 (2019), 2 ; str. 15-19.

  2. Huertas, Assumpció. The Role Of Augmented Reality In Destination Branding. // Tourism and hospitality management. - 26 (2020), 2 ; 419-436.

  3. Kečkeš, Anabel L. Augmented Reality in Tourism – Research and Applications Overview. // Interdisciplinary Description of Complex Systems. - 15 (2017), 2 ; str. 157-167.

  4. Peštek, Almir. Putovanje prije putovanja: marketing virtualne stvarnosti za podršku veće održivosti turizma. // Acta turistica. - 32 (2020), 1 ; str. 39-74.

  5. Rončević, Ante. Primjena virtualne i proširene stvarnosti u promociji turističkih destinacija sjeverozapadne Hrvatske. // Podravina. - 18 (2019), 36 ; str. 146-157.

  6. Šestak, Petra. Primjena novih tehnologija u marketingu s osvrtom na marketing stvari. // CroDiM. - 2 (2019), 1 ; str. 243-254.


Izvori na internetu (29.04.2021.):


  1. Barnes, Stuart J. Understanding Virtual Reality in Marketing: Nature, Implications and Potential. // Paper SSRN, 2016. URL: https://www.researchgate.net/profile/Stuart_Barnes/publication/314949464_Understanding_Virtual_Reality_in_Marketing_Nature_Implications_and_Potential/links/5e328bc3299bf1cdb9fcae7c/Understanding-Virtual-Reality-in-Marketing-Nature-Implications-and-Potential.pdf

  2. Boyd, Eric D. Virtual reality and its impact on B2B marketing: A value-in-use perspective. // Journal of Business Research. - 100 (2019), str. 590-598. URL: https://www.academia.edu/download/63060107/Boyd___Koles_JBR20200423-72756-cocqv7.pdf

  3. Bronzin, Tomislav. Innovative Approach For The Creation Of Enhanced Personalized Tourist User Experience With Advanced IT Technologies. // International Conference on Printing, Design and Graphic Communications, Conference Proceedings / Mikota, Miroslav (ur.). Zagreb: Grafički fakultet u Zagrebu, 2019. str. 102-114. URL: https://www.bib.irb.hr/1026358/download/1026358.PDC-GRF_Enhanc_Pers_Tourist_Exp_w_Adv_IT_Tech-Final_1.pdf

  4. Bulearca, Marius. Augmented Reality: A Sustainable Marketing Tool?. // Global Business & Management Research. - 2 (2010), 2/3; str. 237-252. URL: https://www.researchgate.net/profile/Panagiotis_Liargovas/publication/23694580_Factors_Affecting_Firms%27_Financial_Performance_The_Case_of_Greece/links/02bfe50e5d04d05fc2000000/Factors-Affecting-Firms-Financial-Performance-The-Case-of-Greece.pdf#page=101

  5. Chylinski, Mathew. Augmented reality marketing: A technology-enabled approach to situated customer experience. // Australasian Marketing Journal (AMJ). -28 (2020), 4; str. 374-384. URL: https://kclpure.kcl.ac.uk/portal/files/127338869/AMJ_April_2020_ARM_Accepted_Version.pdf

  6. Ćorić Samardžija, Ana. Mobile Augmented Reality Interactive Systems for Urban Tourism. // Proceedings of 26th Central European Conference on Information and Intelligent Systems / Hunjak, Tihomir ; Kirinić, Valentina ; Konecki, Mario (ur.). Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2015. str. 129-134. URL: http://archive.ceciis.foi.hr/app/public/conferences/1/ceciis2015/papers/756.pdf

  7. Dadwal, Sumesh S. The augmented reality marketing - a merger of marketing and technology in tourism. // Emerging Innovative Marketing Strategies in the Tourism Industry. IGI Global: 2015 str. 78-96. URL: https://www.researchgate.net/publication/282673345_The_Augmented_Reality_Marketing_A_Merger_of_Marketing_and_Technology_in_Tourism

  8. Håkansson, Laura. Virtual and Augmented Reality in Marketing: thesis. 2018. URL: https://www.theseus.fi/bitstream/handle/10024/144923/Virtual%20and%20Augmented%20Reality%20in%20Marketing%202018.pdf?sequence=1

  9. Kos Kavran, Adrijana. Uloga proširene stvarnosti u unapređenju marketinga doživljaja u turističkoj destinaciji: doktorska disertacija. Rijeka: Adrijana Kos Kavran, 2020. URL: https://dr.nsk.hr/islandora/object/efri:2241/datastream/PDF/download

  10. Nayyar, Anand. Virtual Reality (VR) & Augmented Reality (AR) technologies for tourism and hospitality industry. // International Journal of Engineering & Technology. - 7 (2018), 2; str. 156-160. URL: https://www.academia.edu/download/61827146/IJET-1185820200119-129462-1xdqt7y.pdf


Proxy pristup (pristup putem portala NSK):


  1. Neuburger, Larissa. The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing. // Tourism Planning and Destination Marketing / Camilleri, M.A. (Ed.). Bingley: Emerald Publishing Limited, 2018.; str. 183-202. URL: https://doi-org.ezproxy.nsk.hr/10.1108/978-1-78756-291-220181009
UDK pojmovi: 
Marketing
Predmetnice: 
 Elektroničko poslovanje, Marketing -- Informacijske tehnologije