Pitanje br. 16875
 
Pitanje: 
  Instagram kao kanal komunikacije u marketingu
Odgovor: 
 Knjige:

  1. Alfirević, Nikša: Marketinška komunikacija i upravljanje novim medijima. Zagreb : ZaMirNET, 2004. - sign. 339.1 /ALF/ m  OP

  2. Bren, Bryan: Social media marketing : [step-by-step] : Instagram marketing : Facebook marketing. [S. l. : s. n.], cop. 2019. - sign. 004 /BRE/ s  GG

  3. Davis, Blake: Social media marketing 2019 : use the newest successful strategies to mastery the bestchannels including Youtube, Instagram, SEO, Facebook and LinkedIn. [S. l.] : [s. n], 2019. - sign. 004 /DAV/ s  GG

  4. Internets, Intranets, and Extranets. New York [etc.] : Best Business Books, 2002. - sign. 339.1 /INT/  BDI

  5. Kawasaki, Guy: The art of social media. [London] : Potfolio Penguin, 2014. - sign. 004 /KAW/ a  GG

  6. MacCarthy, Andrew: 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn and more. [S. l.] : A. McCarthy, cop. 2019. - sign. 004 /MAC/ f  AC

  7. MacDonald, Miller J.: Social media marketing for beginners : How to use social media for business and content creation essentials in 2020. [S. l. : s. n.], 2019. - sign. 004 /MAC/ s  GG

  8. Miller, Robert: Social media marketing mastery 2019 : 3 books in 1 : how to build a brand and become an expert influencer using Facebook, Twitter, Youtube & Instagram-top digital networking & personal branding strategies. [S. l. : s. n.], 2019. - sign. 004 /MIL/ s  AC ; GG

  9. Palić, Marijan: Atomski marketing. Zagreb : Studio HS internet, 2019. - sign. 658 /PAL/ a

  10. Ružić, Drago: E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e

  11. Tezza: InstaStyle : curate your life, create stunning photos, elevate your Instagram influence. Indianapolis : DK Publishing, 2018. - sign. 004 /TEZ/ i GG


Članci u časopisima:


  1. Biloš, Antun: Marketing aspects of social networks // Ekonomska istraživanja. - (2012), Spec. Iss. 2 ; str. 155-174.

  2. Ferenčić, Martina: Marketinška komunikacija u digitalnom svijetu // Praktični menadžment. - 3 (2012.), 5 ; str. 42-46.

  3. Kovač, Ivan: Percepcija uloge društvenih mreža u promociji trgovačkih lanaca u Republici Hrvatskoj // Zbornik Ekonomskog fakulteta u Zagrebu. - 14 (2016), 1 ; str. 31-49.

  4. Majtánová, Anna: Financial services marketing in the era of online social network sites : the case of insurance marketing // Ekonomska misao i praksa. - 21 (2012), 1 ; str. 45-66.

  5. Relja, Renata: Novi oblici rada u umreženom društvu // Informatologia. - 43 (2010), 2 ; str. 143 - 149.

  6. Stanojević, Marija: Marketing na društvenim mrežama. // Medianali. - 5 (2011), 10 ; str. 165-179.
UDK pojmovi: 
004 Računarstvo i internet, 339 Trgovina. Međunarodna ekonomija
Predmetnice: 
 Društvene mreže -- Marketinški aspekt, Elektroničko poslovanje