Pitanje br. 16901
 
Pitanje: 
 Uloga društvenih mreža u istraživanju tržišta na primjerima Amazona i eBay-a.
Odgovor: 
 Knjige:

  1. Kopal, Robert. Analiza (socijalnih) mreža : praktična primjena. Zagreb : EFFECTUS, 2020. - sign.  004 /KOP/ a

  2. MacDonald, Miller J.: Social media marketing for beginners : How to use social media for business and content creation essentials in 2020. [S. l. : s. n.], 2019. - sign. 004 /MAC/ s  GG

  3. MacCarthy, Andrew. 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn and more. [S. l.] : A. McCarthy, cop. 2019. - sign.  004 /MAC/ f AC

  4. Davis, Blake: Social media marketing 2019 : use the newest successful strategies to mastery the bestchannels including Youtube, Instagram, SEO, Facebook and LinkedIn. [S. l.] : [s. n], 2019. - sign. 004 /DAV/ s  GG

  5. Adornato, Anthony. Mobile and social media journalism : a practical guide. Thousand Oaks : CQ Press ; London : SAGE Publications, cop. 2018. - sign.  659 /ADO/ m AC

  6. Kawasaki, Guy. The art of social media : power tips for power users. [London] : Potfolio Penguin, 2014. - sign.  004 /KAW/ a GG

  7. Ružić, Drago: E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e

  8. Colić, Endi. Internet kao instrument istraživanja tržišta : završni rad. Osijek : E. Colić, 2014. ([s. l. : s. n.]). - sign.  004 /COL/ i ZDMR

  9. Vranešević, Tihomir. Tržišna istraživanja u poslovnom upravljanju. Zagreb : Accent, [2014]. - sign.  339.1 /VRA/ t

  10. Gutić, Dragutin. Istraživanje tržišta : (po marketing konceptu). Osijek : Grafika, 2011. (Osijek : Grafika). - sign.  339.1 /GUT/ i

  11. Start your own Business on eBay : your step-by step guide to success. [S. l.] : Enterprenaur Press and Jacquelyn Lynn, cop. 2007. - sign.  65.01 /STA/ AC

  12. Meler, Marcel. Istraživanje tržišta. Osijek : Ekonomski fakultet, 2005. - sign. 339.1(075.8) /MEL/ i


Članci u časopisima:


  1. Kursan Milaković; Ivana, Mirela Mihić; Rezo, Danijela. Online kupovno ponašanje potrošača: značajni čimbenici i medijatorna uloga stavova potrošača. // Zbornik radova Veleučilišta u Šibeniku. -  14 (2020),  3-4/2020 ; str. 25-38.

  2. Martinoli, Ana. Ususret izazovima obrazovanja za medije i kulturu 21. stoljeća: Nova znanja i vještine za digitalno, interaktivno i participativno okruženje. // Medijska istraživanja. - 25 (2019), 2 ; str. 5-28.

  3. Šestak, Petra; Dobrinić, Damir. Primjena novih tehnologija u marketingu s osvrtom na marketing stvari. // CroDiM. - 2 (2019), 1 ; str. 243-254.

  4. Kovač, Ivan; Draga Protrka; Novak, Ivan. Percepcija uloge društvenih mreža u promociji trgovačkih lanaca u Republici Hrvatskoj. // Zbornik Ekonomskog fakulteta u Zagrebu. - 14 (2016), 1 ; str. 31-49.

  5. Kriger, Mark; Culén, Alma Leora. IT-facilitated industries and competitive spaces: the dance of the elephants. // International journal of multidisciplinarity in business and science. - 2 (2014), 2 ; str. 62-67.

  6. Stanojević, Marija. Marketing na društvenim mrežama. //  MediAnali. - 5 (2011), 10 ; str. 165-180.


Baze podataka (pristup u GISKO ili preko proxy na Portalu e-Izvori):

ScienceDirect (25.05.2021.):

  1. Rangaswamy, Arvind  et al. The Role of Marketing in Digital Business Platforms. // Journal of Interactive Marketing. - 51 (2020) ; pn. 72-90.


SpringerLink (26.05.2021.)


  1. Haucap, J., Heimeshoff, U. Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?. //  Intenational Economics and Economic Policy. - 11 (2014) ; pn. 49–61.


JSTOR (26.05.2021.)


  1. Chevalier, Judith A.; Mayzlin, Dina. The Effect of Word of Mouth on Sales: Online Book Reviews. // Journal of Marketing Research. - 43 (2006), 3 ; pp. 345–354.


Internetski izvori (24.05.2021.):


  1. Biočić, Tihana. Suvremeni trendovi u poduzetništvu na primjeru internet trgovine: završni rad. Split, 2020. URL: https://urn.nsk.hr/urn:nbn:hr:228:377152

  2. Cvitanušić, Nera. Razvoj digitalnog marketinga i njegova primjena primjer Amazon: Završni rad. Split, 2017. URL: https://urn.nsk.hr/urn:nbn:hr:124:985224

  3. Banko, Ines. Upotreba društvenih mreža u istraživanju marketinga: diplomski rad. Pula, 2016. URL: https://urn.nsk.hr/urn:nbn:hr:137:796242

  4. Kwame Kumah, Moses. The Role of Social Media as a Platform for E-commerce: How Social Media is gradually becoming a major role in E-commerce. URL: https://core.ac.uk/download/pdf/161423643.pdf

  5. Chaffey, Dave. Amazon.com marketing strategy: A business case study. URL: https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/

  6. Adamopoulos, Panagiotis; Todri, Vilma. Personality-Based Recommendations: Evidence from Amazon.com. RecSys Posters (2015). URL: http://ceur-ws.org/Vol-1441/recsys2015_poster16.pdf

  7. Annual net revenue of Amazon from 2004 to 2020. // Statista. URL: https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/

  8. Annual net income of eBay from 2004 to 2020. // Statista.  URL: https://www.statista.com/statistics/281542/ebays-annual-net-income/






 
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 Društvene mreže -- Marketinški aspekt