Pitanje br. 17210
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Pitanje: |
Formuliranje strategije, primjena i kontrola strategije na primjeru
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Odgovor: |
Knjige:
- Osnove marketinga / Philip Kotler ... [et al.] Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2006. - sign. 339.1 /OSN/
- Osnove marketinga / J.[Jozo] Previšić... [et al.]. Zagreb : Adverta, 2007. - sign. 339.1(075.8) /OSN/
- Gutić, Dragutin. Marketinško planiranje. Osijek : Grafika, 2012. - sign. 658.6/.9 /GUT/ m
- Gutić, Dragutin. Strateški menadžment. Osijek : Studio HS internet, 2017. - sign. 658.6/.9(075.8) /GUT/ s
- Gutić, Dragutin. Upravljanje marketing organizacijom. Osijek : Grafika, 2010. - sign. 339.1 /GUT/ u OP
- Lacković, Zlatko. Osnove strateškog marketinga. Požega : Veleučilište u Požegi : Geno, 2007. - sign. 339.1(075.8) /LAC/ o
- Meler, Marcel. Promocija. Osijek : Ekonomski fakultet, 1997. - sign. 659(075.8) /MEL/ p
- Meler, Marcel. Osnove marketinga. Osijek : Ekonomski fakultet, 2005. - sign. 339.1(075.8) /MEL/ o
- Sudar, Josip. Promocija : ekonomska propaganda, unapređenje prodaje, osobna prodaja, odnosi s javnošću. Zagreb : Informator, 1991. - sign. 659(075.8)/ SUD/ p OP
Članci u časopisu:
- Božić, Ljiljana. Marketing Innovations in Croatia. // Market-Tržište. - 23 (2011), 1; str. 63-72.
- Golob, Martin. Mobilni marketing kao sastavni dio integrirane marketinške komunikacije. // Zbornik Veleučilišta u Rijeci. - 4 (2016), 1 ; str. 147-158.
- Kadlec, Željka. Strateški menadžment vs. strateško planiranje. // Zbornik radova Međimurskog veleučilišta u Čakovcu. - 4 (2013), 1 ; str. 1-12.
- Raletić, Saša. Metode za mjerenje različitih oblika promocije preko interneta. // Praktični menadžment. - 4 (2013), 1 ; str. 33-42.
Izvori na internetu (17.12.2021.):
- Balalle, Himendra. The Impact of New Technological Changes to the Marketing Strategy Formulation. // International Journal of Computer Trends and Technology ( IJCTT ). - 67 (2019), 2; str. 49-53. URL: https://www.academia.edu/download/58571264/The_Impact_of_New_Technological_Changes_to_the_Marketing_Strategy_Formulation.pdf
- Huljev Lesandro, Stela. Formuliranje strategije kanala distribucije: diplomski rad. Pula: Stela Huljev Lesandro, 2021. URL: https://zir.nsk.hr/islandora/object/unipu:5859/datastream/PDF/download
- Muraja, Valentina. Strateški menadžment društvenih mreža na primjeru Facebook: diplomski rad. Koprivnica: Valentina Muraja, 2020. URL: https://zir.nsk.hr/islandora/object/unin:3518/datastream/PDF/download
- Wall, William Philip. Strategic management and evaluation of the performance of family firms using management control system. // Transnational Corporations Review. - (2021); str. 1-16. URL: https://www.researchgate.net/profile/William-Wall-4/publication/354168715_Strategic_management_and_evaluation_of_the_performance_of_family_firms_using_management_control_system/links/6128f54e2b40ec7d8bca1bcb/Strategic-management-and-evaluation-of-the-performance-of-family-firms-using-management-control-system.pdf
- Wang, Hailan. Discussions on Three Methods of Formulating the Business Strategy. // 2020 5th International Conference on Modern Management and Education Technology (MMET 2020). Atlantis Press, 2020. URL:
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UDK pojmovi: |
658 Poslovno upravljanje (menadžment) |
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Predmetnice: |
Strateški menadžment , Menadžment -- Strategije i tehnike |
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