Pitanje br. 17493
 
Pitanje: 
 Marketinški miks na primjeru modnog brenda ELFS
Odgovor: 
 KNJIGE:

  1. Ekonomski aspekti razvitaka industrije tekstila i odjeće u Republici Hrvatskoj / Ivan-Damir Anić... [et al.]. Zagreb : Ekonomski institut, 2008. - sign. 677 /EKO/ OP

  2. Kotler, Philip. Upravljanje marketingom. Zagreb : MATE, 2008. - sign. 339.1(075.8) /KOT/ u

  3. Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b

  4. Meler, Marcel. Osnove marketinga. Osijek : Ekonomski fakultet, 2005. - sign. 339.1(075.8) /MEL/ o

  5. Dorfles, Gillo. Moda. Zagreb : Golden marketing, 1997. - sign. 316.7 /DOR/ m

  6. Drvar, Zlatko. Marketing tekstilne i odijevne industrije. Zagreb [i.e.] Samobor : Zagreb, 1985. - sign. 677(075.8) /DRV/ m OP


ČLANCI U ČASOPISIMA:


  1. Kovač, Ivan... [et al.]. The importance and significance of the marketing mix elements in a fashion retailing. // InterEULawEast. - 8 (2021), 1 ; str. 15-38

  2. Krajnović, Aleksandra... [et al.]. Marketing u modnoj industriji. // Oeconomicus. - 2 (2017), 4 ; str. 8-19

  3. Šivo, Maja. Modne prijestolnice svijeta. // Tedi. - 4 (2014), 4 ; str. 78-85

  4. Butigan, Ružica... [et al.]. Specifics of marketing strategy in the segment of high fashion. // International journal of multidisciplinarity in business and science. - 1 (2013), 1 ; str. 19-27

  5. Grilec Kaurić, Alica. Marketing mode u industriji tekstila i odjeće. // Market-Tržište. - 21 (2009), 2 ; str. 219-234

  6. Rajh, Edo. The Effects of Marketing Mix Elements on Brand Equity. // Croatian Economic Survey. - (2006), 8 ; str. 53-80


INTERNETSKI IZVORI (25.4.2022.):


  1. ELFS. URL: https://www.elfs.hr/elfs/

  2. Matić, Kristina. ELFS: Vrlo rano smo krenuli “odgajati” svoju publiku i stekli povjerenje, 2020. URL: https://ecommerce.hr/elfs-vrlo-rano-smo-krenuli-odgajati-svoju-publiku-i-stekli-povjerenje/

  3. Borden, Neil H. The Concept of the Marketing Mix. // Journal of Advertising Research. - 2 (1984) ; str. 7-12. URL: https://motamem.org/wp-content/uploads/2019/07/Borden-1984_The-concept-of-marketing-mix.pdf

  4. Jackson, Tim; Shaw, David. Mastering Fashion Marketing. Basingstoke: Palgrave Macmillan, 2010. URL: https://rb.gy/ovpnnt

  5. Nikolic, Dejana; Kostic-Stankovic, Milica. Improving the Economic Sustainability of the Fashion Industry: A Conceptual Model Proposal. // Sustainability. - 14 (2022), 8 ; str. 1-16. URL: https://www.mdpi.com/2071-1050/14/8/4726/htm

  6. Moore, M.; Fairhurst, A. Marketing capabilities and firm performance in fashion retailing. // Journal of Fashion and Marketing. - 7 (2003), 4 ; str. 386-397. URL: https://tarjomefa.com/wp-content/uploads/2018/01/8489-English-TarjomeFa.pdf
UDK pojmovi: 
Marketing
Predmetnice: 
 Tekstilna industrija -- Hrvatska -- Ekonomsko gledište