Pitanje br. 17567
 
Pitanje: 
 Analiza prodajne učinkovitosti na tržištu bezalkoholnih energetskih pića
Odgovor: 
 Knjige:

  1. Upravljanje marketingom i prodajom : kompletni vodič / preveo Boran Petrić. Zagreb : Potecon, 2000. - sign.  658.6/.9 /UPR/ 

  2. Dobrinić, Damir. Integrirani marketing. Varaždin : Fakultet organizacije i informatike, 2016. - sign.  339.1(075.8) /DOB/ i

  3. Ljubisavljević, Milovan. Prehrambeni proizvodi i pića : propisani kvalitet : sastav i hranljiva vrednost : sirovine i dodaci : pakovanje i označavanje : skladištenje i izlaganje prodaji : kontrola. Beograd : Privredni pregled, 1987. - sign. 664 /LJUB/ p

  4. Meler, Marcel. Istraživanje tržišta. Osijek : Ekonomski fakultet, 2005. - sign.  339.1(075.8) /MEL/ i

  5. Pavičić, Jurica. Osnove strateškog marketinga. Zagreb : Školska knjiga : Institut za inovacije, 2014. - sign.  339.1(075.8) /PAV/ o

  6. Šamanović, Josip. Prodaja, distribucija, logistika : teorija i praksa. Split : Ekonomski fakultet, 2009. - sign.  658.6/.9(075.8) /ŠAM/ p

  7. Šimundić, Borislav. Prehrambena roba : prehrana i zdravlje. Opatija : Fakultet za turistički i hotelski menadžment, 2008. - sign. 613.2(075.8) /ŠIM/ p

  8. Tomašević Lišanin, Marija. Principi prodaje i pregovaranja. Zagreb : Ekonomski fakultet, 2019. - sign.  658.6/.9(075.8) /TOM/ p


Članci u časopisima i zbornicima:


  1. Dobša, Jasminka. Istraživanje potrošnje za hranu i bezalkoholna pića kućanstava Republike Hrvatske. // Ekonomski vjesnik. - 24 (2011), 2 ; str. 325-333.


Izvori na internetu (16.05.2022.):


  1. Blažević, Valentina. Analiza kretanja proizvodnje bezalkoholnih pića u RH: završni rad. Split: Valentina Blažević, 2016. URL: https://repozitorij.efst.unist.hr/islandora/object/efst:182/preview

  2. Brown, Kevin. Selling Energy: An Analysis of Red Bull’s Marketing Strategies. // How They Could Impact the Largest Swiss Watch Company. Swatch Group, 2013. URL: https://oarklibrary.com/file/2/42e0c46e-62cf-47b4-9af8-f4dc7ae9597f/edd8dff3-1d2c-4c45-a7e7-d2632e555ecf.pdf#page=4

  3. Burnett, Leo. Logo kao element brenda i njegov uticaj na originalni poslovni identitet uz prikaz slučaja energetskog pića Guarana. // SYM-OP-IS 2015: XLII Simpozijum o operacionim istraživanjima, 2015. str. 403-406. URL: https://www.researchgate.net/profile/Snezana-Kirin/post/HelloI_hope_that_your_project_is_developing_well_Can_we_get_some_update_on_published_results/attachment/59d64a2479197b80779a47c9/AS%3A474077556154368%401490040305737/download/ZbornikN20015.pdf#page=421

  4. Bytyqi, Qendrim. A comparative analysis between two energy drink brands: Red Bull and Golden Eagle. // Journal of Accounting, Finance and Auditing Studies. - 7 (2021), 3; str. 121-135 URL: https://www.um.edu.mt/library/oar/bitstream/123456789/78989/1/JAFAS7%283%29A6.pdf

  5. Capps Jr, Oral. A pilot study of the market for energy drinks. // Journal of Food Distribution Research. - 43 (2012); str. 15-29. URL: https://ageconsearch.umn.edu/record/158987/files/energydrinks.pdf

  6. Hammond, David. Exposure and perceptions of marketing for caffeinated energy drinks among young Canadians. // Public health nutrition. - 21 (2018), 3; str. 535-542. URL: https://www.cambridge.org/core/services/aop-cambridge-core/content/view/4BE57536575CD241D166880B326C2194/S1368980017002890a.pdf/div-class-title-exposure-and-perceptions-of-marketing-for-caffeinated-energy-drinks-among-young-canadians-div.pdf

  7. Hashem, Kawther M. Cross-sectional surveys of the amount of sugar, energy and caffeine in sugar-sweetened drinks marketed and consumed as energy drinks in the UK between 2015 and 2017: monitoring reformulation progress. // BMJ open. - 7 (2018), 12; str. 1-8. URL: https://bmjopen.bmj.com/content/bmjopen/7/12/e018136.full.pdf

  8. Heckman, M. A. Energy drinks: an assessment of their market size, consumer demographics, ingredient profile, functionality, and regulations in the United States. // Comprehensive Reviews in food science and food safety. - 9 (2010), 3; str. 303-317. URL: https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1541-4337.2010.00111.x

  9. Hryniewicz, Konrad. The role of self-convergence effect in purchasing process vs brand familiarity on example of energy drink category in Polish consumers conditions. // Marketing i Rynek. - 6 (2019); str. 15-23. URL: http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.ojs-doi-10_33226_1231-7853_2019_6_2/c/14-f9b0c963-81d7-49fd-9d30-eb92af672298.pdf.pdf

  10. Karatović, Martina. Potrošnja energetskih napitaka kod studenata: diplomski rad. Rijeka: Martina Karatović, 2019. URL: https://repository.medri.uniri.hr/islandora/object/medri:3367/datastream/PDF/download

  11. Lopez Frias. "Fueling up" Gamers. The Ethics of Marketing Energy Drinks to Gamers. // Neuroethics. - 14 (2021), 2; str. 239-249. URL: https://link.springer.com/article/10.1007/s12152-020-09442-8

  12. Stacey, Nicholas. Energy drink consumption and marketing in South Africa. // Preventive medicine. - 105 (2017); str. 32-36. URL: https://www.sciencedirect.com/science/article/pii/S0091743517301743

  13. Vidoš, Sven. Analiza učinkovitosti promocijskog spleta kompanje Red Bull: diplomski rad. Karlovac: Sven Vidoš, 2019. URL: https://repozitorij.vuka.hr/islandora/object/vuka:1431/datastream/PDF/view


 
UDK pojmovi: 
Marketing
Predmetnice: 
 Prodaja -- Temeljni pojmovi , Marketing -- Prodaja