Pitanje br. 18036
 
Pitanje: 
 Utjecaj digitalnog i gerila marketinga u popularizaciji kulturnih događaja
Odgovor: 
 POGLAVLJA U KNJIGAMA:

  1. Buljubašić, Iva. Impact of unconventional advertising on performance of cultural institutions in city of Osijek. // Interdisciplinary management research XI : Opatija, 2015 / editors Urban Bacher... [et. al.]. Osijek : Faculty of Economics, Postgraduate Studies Management ; Pforzheim : Hochschule, 2015. - sign. 65.01 /INT/ OP pdf


KNJIGE:


  1. Krajnović, Aleksandra. Digitalni marketing : nova era tržišne komunikacije. Zadar : Sveučilište, 2019. - sign. 658 /KRA/ d

  2. Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e

  3. Dragićević-Šešić, Milena. Kultura : menadžment, animacija, marketing. Zagreb : Kulturno informativni centar, 2013. - sign. 008 /DRA/ k

  4. Antolović, Jadran. Menadžment u kulturi. Zagreb : Hadrian, 2009. - sign. 008 /ANT/ m pdf

  5. Levinson, Jay Conrad. Gerilski marketing : jednostavne i jeftine metode stjecanja veće dobiti. Zagreb : Algoritam, 2008. - sign. 339.1 /LEV/ g 

  6. Meler, Marcel. Marketing u kulturi. Osijek : Ekonomski fakultet, 2006. - sign. 339.1 /MEL/ m

  7. Pavičić, Jurica. Marketing i menadžment u kulturi i umjetnosti. Zagreb : Masmedia, 2006. - sign. 008 /PAV/ m

  8. Levinson, Jay Conrad. Marketing gerila : o tajnama kako ostvariti veliku zaradu kroz vaše malo poduzetništvo. Samobor : Naklada Edo, 1999. - sign. 339.1 /LEV/ m OP


ČLANCI U ČASOPISIMA:


  1. Bahonjić, Melisa. Analiza upravljanja društvenim mrežama u poduzetništvu u kulturi, primjer Muzej prekinutih veza. // Obrazovanje za poduzetništvo-E4E. - 10 (2020), 1 ; str. 40-53

  2. Krajnović, Aleksandra... [et al.]. Digital Marketing in Cultural Institutions-Example of Cultural Institutions of the City of Zadar. // ENTRENOVA-ENTerprise REsearch InNOVAtion. - 6 (2020), 1 ; str. 341-352

  3. Matijaš, Ana Pia. Korištenje digitalnim marketinškim alatima u hrvatskim muzejima. // Muzeologija. - 54 (2017) ; str. 108-142

  4. Milak, Antonija. Customer Perception Of Guerilla Marketing. // International journal of multidisciplinarity in business and science. - 3 (2017), 4 ; str. 18-24

  5. Stanojević, Marija. Marketing na društvenim mrežama. // MediAnali. - 5 (2011), 10 ; str. 165-180

  6. Jurić Bulatović, Vesna. Marketing u kulturi i muzeju: marketing projekta" Bidermajer u Hrvatskoj". // Informatica museologica. - 27 (1996), 3-4 ; str. 5-8


INTERNETSKI IZVORI (28.02.2023.):


  1. Landek, Hrvoje. Digitalni marketing u ulozi promotora kulture: završni rad. Osijek: Hrvoje Landek, 2022. URL: https://zir.nsk.hr/islandora/object/aukos:993/datastream/PDF/download

  2. Halkiopoulos, Constantinos... [et al.]. Cultural and tourism promotion through digital marketing approaches. A case study of social media campaigns in Greece. // Culture and Tourism in a Smart, Globalized, and Sustainable World: 7th International Conference of IACuDiT, Hydra, Greece, 2020. Cham: Springer International Publishing, 2021. str. 695-708. URL: https://rb.gy/eyei5l

  3. Roll, Julia... [et al.]. Cultural Marketing in the Digital Age. // Journal of Marketing Trends. - 4 (2017), 2 ; str. 31-37. URL: https://repub.eur.nl/pub/114704/JMT_Roll_Emes_Horst_FINAL.pdf

  4. Suryawardani, I. Gusti Ayu Oka... [et al.]. Digital marketing in promoting events and festivities. A case of Sanur Village Festival. // Journal of business on hospitality and tourism. - 2 (2017), 1 ; str. 159-167. URL: https://jbhost.org/jbhost/index.php/jbhost/article/viewFile/51/51

  5. Nechita, Florin. The new concepts shaping the marketing communication strategies of museums. // Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law. - 7 (2014), 1(56) ; str. 269-278. URL: https://rb.gy/tvkdio
UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija
Predmetnice: 
 Marketing -- Kulturne djelatnosti, Internet -- Marketing