Pitanje br. 18130
 
Pitanje: 
 Društveni aktivizam brendova
Odgovor: 
 KNJIGE:

  1. Skoko, Božo. Strateško komuniciranje država. Dio 1 : Javna diplomacija, brendiranje država i nacija, međunarodni odnosi s javnošću. Zagreb ; Sarajevo : Synopsis ; Zagreb : Plejada, 2021. - sign. 327(075.8)sv1 /SKO/ s OP

  2. Abbot, Adam Charles. Dobar imidž : sve o tome kako ostvariti pozitivnu poslovnu i osobnu sliku u osnosima s javnoću. Samobor : Naklada Edo, 2020. - sign. 659 /ABB/ d

  3. Šerić, Neven. Upravljanje markom u poduzetništvu. Split : Redak, 2019. - sign. 658.6/.9 /ŠER/ u OP

  4. Dunato, Nela. The human centered brand : a pracitical guide to being yourself in business. Rijeka : Nela Dunta Art & Design, 2018. - sign. 658.3 /DUN/ h OP

  5. Šerić, Neven. Brendiranje za poduzetnike. Split : Redak ; Karlovac : Veleučilište, 2017. - sign. 658.6/.9 /ŠER/ b OP

  6. Vranešević, Tihomir. Upravljanje markama (Brand management). Zagreb : Accent, 2016. - sign. 658 /VRA/ u OP

  7. Wreden, Nick. Profitabilno brendiranje : kako povećati profitabilnost, odgovornost i održivost imena proizvoda. Zagreb : V.B.Z., 2010. - sign. 659 /WRE/ p

  8. Superbrands / [Borut Zemljič, [editor]. An insight into Croatia's strongest brands. London : Superbrands, [2009?]. - sign. 658.6/.9sv2 /SUP/ OP

  9. Lindstrom, Martin. Brand sense : revolucija osjetilnog brandinga. Zagreb : M.E.P., 2009. - sign. 658 /LIN/ b

  10. Brandiranje & samopromocija : prilog: emocionalni marketing : mala enciklopedija najvažnijih stvari koje trebate znati o uspješnom brandiranju i osobnoj promociji / [priredile Štefanija Vodopija, Angela Vajs Felici]. Zadar : Naklada, 2009. - sign. 658 /BRA/ OP

  11. Keller, Kevin Lane. Slučajevi najbolje prakse upravljanja markama : pouke najsnažnijih svjetskih maraka = Best practice cases in branding : lessons from the world's strongest brands. Zagreb : Accent, 2008. - sign. 658 /KEL/ s

  12. Olins, Wally. Brendovi : marke u suvremenom svijetu. Zagreb : Golden marketing - Tehnička knjiga, 2008. - sign. 658 /OLI/ b

  13. Pavlek, Zvonimir. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b

  14. Gad, Thomas. 4-D Branding : razbijanje korporacijskog koda mrežne ekonomije. Zagreb : Differo, 2005. - sign. 659 /GAD/ f

  15. Klein, Naomi. No logo : bez prostora, bez izbora, bez posla, bez logotipa. Zagreb : V.B.Z., 2002. - sign. 316.7 /KLE/ n


ČLANCI U ČASOPISIMA:


  1. Tinović, Tin. Napasti aktivizma. // Marulić. - 44 (2011), 1 ; str. 46-60


INTERNETSKI IZVORI (29.32023.):


  1. Mitulinski, Matej. Aktivizam kao marketinška strategija : završni rad. Sveučilište u Zagrebu: Matej Mitulinski, 2022. https://urn.nsk.hr/urn:nbn:hr:111:057657

  2. Golubić, Ema. Potrošačke percepcije aktivizma marke i njegova uloga u marketinškoj strategiji poduzeća : završni rad. Sveučilište u Splitu: Ema Golubić, 2022. https://urn.nsk.hr/urn:nbn:hr:124:047349

  3. He, Hongwei. Brand Activism: Why It’s No Longer Sufficient For Businesses To Remain Reactive To Societal Issues. // Forbes, 2022. URL: https://www.forbes.com/sites/alliancembs/2022/02/09/brand-activism-why-its-no-longer-sufficient-for-businesses-to-remain-reactive-to-societal-issues/?sh=2354ddf26fef

  4. Murnaghan, Gerard. Putting the “active” in brand activism: A holistic approach to purpose. // Sproutsocial, 2022. URL: https://sproutsocial.com/insights/holistic-brand-activism/

  5. Broz, Lea. Aktivizam kao marketinška strategija na primjeru kompanije "Nike": završni rad. Sveučilište u Rijeci: Lea Broz, 2021. https://urn.nsk.hr/urn:nbn:hr:186:010324

  6. Bassant, Eyada. Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising. // International Journal of Marketing Studies. - 12 (2020), 4 ; str. 30-42. URL: https://doi.org/10.5539/ijms.v12n4p30

  7. Shetty, A. Shivakanth; Venkataramaiah, Nagendra Belavadi; Anand, Kerena. Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism. // Problems and Perspectives in Management. - 17 (2019), 4 ; str. 163-175. URL: http://dx.doi.org/10.21511/ppm.17(4).2019.14

  8. Manfredi, Juan Luis. Brand activism. // Comunicacion y Sociedad. - 32 (2019), 4 ; str. 343-359. URL: https://rb.gy/yjwj

  9. Sarkar, Christian; Kotler, Philip. Stand for Something: Brand Activism at Nike. // The marketing journal, 2018. URL: https://www.marketingjournal.org/stand-for-something-brand-activism-at-nike-christian-sarkar-and-philip-kotler/

  10. What is Brand Activism?. // Activistbrands.com.: Business and the common good. URL:https://www.activistbrands.com/what-is-brand-activism/
UDK pojmovi: 
Marketing
Predmetnice: 
 Marke proizvoda -- Ekonomska propaganda