Pitanje br. 18548
 
Pitanje: 
 Osobni marketing influencera
Odgovor: 
 KNJIGE:

  1. Krajnović, Aleksandra. Digitalni marketing : nova era tržišne komunikacije. Zadar : Sveučilište, 2019. - sign. 658 /KRA/ d

  2. Palić, Marijan. Atomski marketing. Zagreb : Studio HS internet, 2019. - sign. 658 /PAL/ a

  3. Hennessy, Brittany. Influencer : building your personal brand in the age of social media. New York : Citadel Publishing Press, cop. 2018. - sign. 659 /HEN/ i AC

  4. Vranešević, Tihomir. Upravljanje markama (Brand management). Zagreb : Accent, 2016. - sign. 658 /VRA/ u OP

  5. Vaynerchuk, Gary. Crush it! : zašto je sada vrijeme da unovčite svoju strast. Zagreb : Dva i dva, 2010. - sign. 65.01 /VAY/ c

  6. Penava Brekalo, Zvjezdana. Osobni marketing : magistarski rad. Osijek : Z. Penava Brekalo, 2008. - sign. 658 /PEN/ o ZDMR


ČLANCI U ČASOPISIMA:


  1. Sesar, Vesna... [et al.]. How Influencer Credibility and Advertising Disclosure affects Purchase Intention. // ENTRENOVA - ENTerprise REsearch InNOVAtion. - 8 (2022), 1 ; str. 248-263

  2. Biloš, Antun... [et al.]. Pozicija i značaj influencera u Hrvatskoj. // CroDiM. - 4 (2021), 1 ; str. 57-68

  3. Kostić Stanković, Milica... [et al.]. Influencer marketing kao način promocije brenda putem društvenih mreža. // CroDiM. - 3 (2020), 1 ; str. 146-158

  4. Martinčević, Ela... [et al.]. Bloggers and influencers - the phenomenon of driving consumer fashion choices. // CroDiM. - 3 (2020), 1 ; str. 18-34

  5. Ferenčić, Martina. Osobni marketing. // Praktični menadžment. - 3 (2012), 1 ; str. 71-74

  6. Penava Brekalo, Zvjezdana. Socijalno-kognitivna teorija ličnosti u kontekstu osobnog marketinga. // Ekonomski vjesnik. - 23 (2010), 1 ; str. 240-246


INTERNETSKI IZVORI (14.12.2023.):


  1. Ponirah, Ade. Influencer Marketing as a Marketing Strategy. // Journal of Economicate Studies. - 4 (2020), 1 ; str. 11-16. URL: https://doi.org/10.32506/joes.v4i1.649

  2. Gross, Jana; Wangenheim, Florian V. The Big Four of Influencer Marketing. A Typology of Influencers. // Marketing Review St. Gallen. - 2 (2018) ; str. 30-38. URL: https://ssrn.com/abstract=3230687

  3. A Complete Guide to Influencer Marketing : how to find the right influencers, understand user-generated content and make campaigns successful. // Quintly. URL: https://www.quintly.com/influencer-marketing

  4.  Ritchie, Anna. The Complete Guide to Influencer Marketing: Strategies, Templates & Tools [e-knjiga]. URL: https://contentmarketinginstitute.com/wp-content/uploads/2014/06/Influencer_Marketing_eBook.pdf
UDK pojmovi: 
Marketing
Predmetnice: 
 Osobni marketing, Internet -- Marketing