Pitanje br. 18673
 
Pitanje: 
 Revolucija brand managementa u 1980-ima: utjecaj televizijskog oglašavanja na izgradnju globalnih brendova
Odgovor: 
 KNJIGE:

  1. Feller, Miroslav. Psihodinamika reklame. Zagreb : Naklada Breza, 2022. - sign. 659 /FEL/ p

  2. Šerić, Neven. Upravljanje markom u poduzetništvu. Split : Redak, 2019. - sign. 658.6/.9 /ŠER/ u OP

  3. Šerić, Neven. Brendiranje za poduzetnike. Split : Redak ; Karlovac : Veleučilište, 2017. - sign. 658.6/.9 /ŠER/ b OP

  4. Wreden, Nick. Profitabilno brendiranje : kako povećati profitabilnost, odgovornost i održivost imena proizvoda. Zagreb : V.B.Z., 2010. - sign. 659 /WRE/ p

  5. Brandiranje & samopromocija : prilog: emocionalni marketing : mala enciklopedija najvažnijih stvari koje trebate znati o uspješnom brandiranju i osobnoj promociji / [priredile Štefanija Vodopija, Angela Vajs Felici]. Zadar : Naklada, 2009. - sign. 658 /BRA/ OP

  6. Pavlek, Zvonimir. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b

  7. Vranešević, Tihomir. Upravljanje markama = (Brand management). Zagreb : Accent, 2007. - sign. 658 /VRA/ u

  8. Lackmann, Ronald. The encyclopedia of American television : broadcast programming Post world war II to 2000. New York : Facts on File, cop. 2003. - sign. 070(03) /LAC/ e AC

  9. Priroda televizijskog medija / zbornik sastavila i predgovor napisala Eleonora Prohić. Sarajevo : Svjetlost, 1978. - sign. 7.09 /PRI/


BAZE PODATAKA (dostupno u GISKO ili preko proxyja na Portalu e-Izvori) (26.02.2024.):

JSTOR:

  1. Rosati, Clayton. MTV: 360° of the Industrial Production of Culture. // Transactions of the Institute of British Geographers. - 32 (2007), 4 ; str. 556-575. URL: http://www.jstor.org/stable/4626271

  2. Englis, Basil G. ... [et al.]. Consumption Imagery in Music Television: A Bi-Cultural Perspective. // Journal of Advertising. - 22 (1993), 4 ; str. 21-33 URL: http://www.jstor.org/stable/4188897

  3. Boddewyn, J. J. Advertising Regulation in the 1980s: The Underlying Global Forces. // Journal of Marketing. - 46 (1982), 1 ; str. 27-35. URL: https://doi.org/10.2307/1251157


INTERNETSKI IZVORI (26.02.2024.):


  1. Berggren, Johanna; Lander, Karolina. The use of social movements in marketing. (2019). URL: https://lup.lub.lu.se/student-papers/record/8979566/file/8979567.pdf

  2. Thies, Clifford F. Wendy's. // Journal of Business Cases and Applications. - 2 (2009) ; str. 83-90. URL: https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=10679efcbe0e6b0c29063d803e24340550ca9640

  3. Jones, Steve. MTV: The medium was the message. // Critical Studies in Media Communication. - 22 (2005), 1 ; str. 83-88. URL: https://www.researchgate.net/profile/Steve-Jones-9/publication/248925474_MTV_The_medium_was_the_message/links/54b3bd510cf28ebe92e30d9d/MTV-The-medium-was-the-message.pdf

  4. Stein, Sarah R. The “1984” Macintosh ad: Cinematic icons and constitutive rhetoric in the launch of a new machine. // Quarterly Journal of Speech. - 88 (2002), 2 ; str. 169-192. URL: https://www.researchgate.net/profile/Sarah-Stein/publication/237956577_The_1984_Macintosh_Ad_Cinematic_Icons_and_Constitutive_Rhetoric_in_the_Launch_of_a_New_Machine/links/56c8abb508aee3cee53d7134/The-1984-Macintosh-Ad-Cinematic-Icons-and-Constitutive-Rhetoric-in-the-Launch-of-a-New-Machine.pdf

  5. Prettyman, Gib. Advertising, Utopia, and Commercial Idealism: The Case of King Gillette. // Prospects. - 24 (1999) ; str. 231-248. URL: https://www.academia.edu/download/60103361/Gillette_article.pdf
UDK pojmovi: 
659 Reklama. Odnosi s javnošću
Predmetnice: 
 Marke proizvoda -- Marketing, Televizija