Pitanje br. 18966
 
Pitanje: 
 Umjetna inteligencija u digitalnom marketingu
Odgovor: 
 KNJIGE:

  1. Dobrinić, Damir. Marketing - od papirusa do chatbota. Varaždin : Fakultet organizacije i informatike, 2023. - sign. 339.1(075.8) /DOB/ m OP

  2. Kager, Dalia. Umjetna inteligencija : razvoj i primjena : priručnik za početno učenje. Zagreb : Školska knjiga, 2023. - sign. 004 /KAG/ u

  3. Pancić, Mladen. Artificial intelligence and blockchain technology in marketing trends : exploring the role in brand value creation. // Interdisciplinary management research XIX : Osijek, 28th-30th September 2023 / [editor Aleksandar Erceg].  Sv. 2. Osijek : Faculty of Economics : Postgraduate Studies Management ; Pforzheim : Hochschule, 2023 ; str. 907-930. - sign. 65.01sv2 /CON/ i OP, ZZ

  4. Umjetna inteligencija, ekonomija i poslovna etika / uredio Ivan Koprek. Zagreb : Fakultet filozofije i religijskih znanosti, 2022. - sign. 174 /UMJ/

  5. Marr, Bernard. Umjetna inteligencija u praksi : kako je 50 uspješnih tvrtki iskoristilo umjetnu inteligenciju za rješavanje problema. Zagreb : Mate, 2022. - sign. 658 /MAR/ u

  6. Franc, Sanja. Digitalna transformacija i trgovina. Zagreb : Ekonomski fakultet, 2020. - sign. 339.1 /FRA/ d

  7. Šipoš, Dario. Digital retail marketing : the essential guide to low-cost successful content marketing. [Dugo Selo] : DWR - Distribution Representation Wholesale, 2020. - sign. 658 /ŠIP/ d OP

  8. Krajnović, Aleksandra. Digitalni marketing : nova era tržišne komunikacije. Zadar : Sveučilište, 2019. - sign. 658 /KRA/ d

  9. Ivanković, Željko. Besplatno : uvod u političku ekonomiju digitalnog doba. Zagreb : Naklada Jesenski i Turk, 2018. - sign. 330 /IVA/ b

  10. Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e


ČLANCI U ČASOPISIMA:


  1. Škare, Vatroslav. Kriteriji odabira utjecajnih osoba za marketinšku komunikaciju marke putem društvenih mreža. // International journal of multidisciplinarity in business and science. - 9 (2023), 15 ; str. 15-23

  2. Biloš, Antun... [et al.]. Pozicija i značaj influencera u Hrvatskoj. // CroDiM. - 4 (2021), 1 ; str. 57-68

  3. Gümüş, Niyazi; Çark, Özgür. The Effect of Customers’ Attitudes Towards Chatbots on their Experience and Behavioural Intention in Turkey. // Interdisciplinary Description of Complex Systems. - 19 (2021), 3 ; str. 420-436

  4. Kostić Stanković, Milica... [et al.]. Influencer marketing kao način promocije brenda putem društvenih mreža. // CroDiM. - 3 (2020), 1 ; str. 146-158

  5. Zečević, Petra... [et al.]. The Influence of Chatbots on Advertising Campaign Performance. // CroDiM. - 3 (2020), 1 ; str. 1-17

  6. Pihir, Igor... [et al.]. Digitalna transformacija marketinga u malim i srednjim poduzećima – pregled postojećih istraživanja. // CroDiM. - 2 (2019), 1 ; str. 125-134


JSTOR - pristup u GISKO ili putem proxyja na Portalu elektroničkih izvora za hrvatsku akademsku i znanstvenu zajednicu (08.08.2024.):


  1. Dekimpe, Marnik G. ... [et al.]. Using Technology to Bring Online Convenience to Offline Shopping. // Marketing Letters. - 31 (2020), 1 ; str. 25-29. URL: https://www.jstor.org/stable/48739852

  2. Swaminathan, Vanitha... [et al.]. Branding in a Hyperconnected World : Refocusing Theories and Rethinking Boundaries. // Journal of Marketing. - 84 (2020), 2 ; str. 24-46. URL: https://www.jstor.org/stable/26973115

  3. Kumar, V.; Gupta, Shaphali. Conceptualizing the Evolution and Future of Advertising. // Journal of Advertising. - 45 (2016), 3 ; str. 302-317. URL: http://www.jstor.org/stable/26157221

  4. Chintagunta, Pradeep... [et al.]. Editorial : Marketing Science and Big Data. // Marketing Science. - 35 (2016), 3 ; str. 341-342. URL: http://www.jstor.org/stable/44012158

  5. Biswas, Dipayan... [et al.]. Making Choices While Smelling, Tasting, and Listening : The Role of Sensory (Dis)Similarity When Sequentially Sampling Products. // Journal of Marketing. - 78 (2014), 1 ; str. 112-26. URL: http://www.jstor.org/stable/43784349

  6. Olsen, Mitchell C. ... [et al.]. Green Claims and Message Frames : How Green New Products Change Brand Attitude. // Journal of Marketing. - 78 (2014), 5 ; str. 119-137. URL: http://www.jstor.org/stable/43785840


INTERNETSKI IZVORI (08.08.2024.):


  1. Umjetna inteligencija. // Hrvatska enciklopedija, mrežno izdanje. Leksikografski zavod Miroslav Krleža, 2024. URL: https://www.enciklopedija.hr/clanak/umjetna-inteligencija

  2. Top 5 Digital Marketing Strategies and Trends in the Beauty and Cosmetics Industry. // Croud Luxe, 2024 . URL: https://verbbrands.com/news/thoughts/top-5-digital-markeing-trends-in-the-beauty-industry/

  3. Dang, Duong. Artificial intelligence : AI in fashion and beauty e-commerce : Zara, Sephora. // Lahti : LAB University of Applied Sciences, 2022. URL: https://urn.fi/URN:NBN:fi:amk-2022112524103

  4. Vihler, Matea. Digitalni marketing : kompletan vodič za početnike. // Gotraffic, 2020. URL: https://gotraffic.hr/blog/digitalni-marketing/

  5. Batista Genú, Lorena Silveira. Digital marketing : how the beauty market has changed with the emergence of digital influencers. // Lisbon : ISCTE Business School, 2019. URL: http://hdl.handle.net/10071/19210

  6. Santulli, Michaela. The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case. // Lisbon : Catholic University of Portugal, 2019. URL: http://hdl.handle.net/10400.14/26957
UDK pojmovi: 
Marketing
Predmetnice: 
 Digitalna ekonomija, Marketing -- Informacijske tehnologije, e-Marketing, Umjetna inteligencija -- Primjena