Pitanje br. 18966
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Pitanje: |
Umjetna inteligencija u digitalnom marketingu
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Odgovor: |
KNJIGE:
- Dobrinić, Damir. Marketing - od papirusa do chatbota. Varaždin : Fakultet organizacije i informatike, 2023. - sign. 339.1(075.8) /DOB/ m OP
- Kager, Dalia. Umjetna inteligencija : razvoj i primjena : priručnik za početno učenje. Zagreb : Školska knjiga, 2023. - sign. 004 /KAG/ u
- Pancić, Mladen. Artificial intelligence and blockchain technology in marketing trends : exploring the role in brand value creation. // Interdisciplinary management research XIX : Osijek, 28th-30th September 2023 / [editor Aleksandar Erceg]. Sv. 2. Osijek : Faculty of Economics : Postgraduate Studies Management ; Pforzheim : Hochschule, 2023 ; str. 907-930. - sign. 65.01sv2 /CON/ i OP, ZZ
- Umjetna inteligencija, ekonomija i poslovna etika / uredio Ivan Koprek. Zagreb : Fakultet filozofije i religijskih znanosti, 2022. - sign. 174 /UMJ/
- Marr, Bernard. Umjetna inteligencija u praksi : kako je 50 uspješnih tvrtki iskoristilo umjetnu inteligenciju za rješavanje problema. Zagreb : Mate, 2022. - sign. 658 /MAR/ u
- Franc, Sanja. Digitalna transformacija i trgovina. Zagreb : Ekonomski fakultet, 2020. - sign. 339.1 /FRA/ d
- Šipoš, Dario. Digital retail marketing : the essential guide to low-cost successful content marketing. [Dugo Selo] : DWR - Distribution Representation Wholesale, 2020. - sign. 658 /ŠIP/ d OP
- Krajnović, Aleksandra. Digitalni marketing : nova era tržišne komunikacije. Zadar : Sveučilište, 2019. - sign. 658 /KRA/ d
- Ivanković, Željko. Besplatno : uvod u političku ekonomiju digitalnog doba. Zagreb : Naklada Jesenski i Turk, 2018. - sign. 330 /IVA/ b
- Ružić, Drago. E-marketing. Osijek : Ekonomski fakultet, 2014. - sign. 339.1(075.8) /RUŽ/ e
ČLANCI U ČASOPISIMA:
- Škare, Vatroslav. Kriteriji odabira utjecajnih osoba za marketinšku komunikaciju marke putem društvenih mreža. // International journal of multidisciplinarity in business and science. - 9 (2023), 15 ; str. 15-23
- Biloš, Antun... [et al.]. Pozicija i značaj influencera u Hrvatskoj. // CroDiM. - 4 (2021), 1 ; str. 57-68
- Gümüş, Niyazi; Çark, Özgür. The Effect of Customers’ Attitudes Towards Chatbots on their Experience and Behavioural Intention in Turkey. // Interdisciplinary Description of Complex Systems. - 19 (2021), 3 ; str. 420-436
- Kostić Stanković, Milica... [et al.]. Influencer marketing kao način promocije brenda putem društvenih mreža. // CroDiM. - 3 (2020), 1 ; str. 146-158
- Zečević, Petra... [et al.]. The Influence of Chatbots on Advertising Campaign Performance. // CroDiM. - 3 (2020), 1 ; str. 1-17
- Pihir, Igor... [et al.]. Digitalna transformacija marketinga u malim i srednjim poduzećima – pregled postojećih istraživanja. // CroDiM. - 2 (2019), 1 ; str. 125-134
JSTOR - pristup u GISKO ili putem proxyja na Portalu elektroničkih izvora za hrvatsku akademsku i znanstvenu zajednicu (08.08.2024.):
- Dekimpe, Marnik G. ... [et al.]. Using Technology to Bring Online Convenience to Offline Shopping. // Marketing Letters. - 31 (2020), 1 ; str. 25-29. URL: https://www.jstor.org/stable/48739852
- Swaminathan, Vanitha... [et al.]. Branding in a Hyperconnected World : Refocusing Theories and Rethinking Boundaries. // Journal of Marketing. - 84 (2020), 2 ; str. 24-46. URL: https://www.jstor.org/stable/26973115
- Kumar, V.; Gupta, Shaphali. Conceptualizing the Evolution and Future of Advertising. // Journal of Advertising. - 45 (2016), 3 ; str. 302-317. URL: http://www.jstor.org/stable/26157221
- Chintagunta, Pradeep... [et al.]. Editorial : Marketing Science and Big Data. // Marketing Science. - 35 (2016), 3 ; str. 341-342. URL: http://www.jstor.org/stable/44012158
- Biswas, Dipayan... [et al.]. Making Choices While Smelling, Tasting, and Listening : The Role of Sensory (Dis)Similarity When Sequentially Sampling Products. // Journal of Marketing. - 78 (2014), 1 ; str. 112-26. URL: http://www.jstor.org/stable/43784349
- Olsen, Mitchell C. ... [et al.]. Green Claims and Message Frames : How Green New Products Change Brand Attitude. // Journal of Marketing. - 78 (2014), 5 ; str. 119-137. URL: http://www.jstor.org/stable/43785840
INTERNETSKI IZVORI (08.08.2024.):
- Umjetna inteligencija. // Hrvatska enciklopedija, mrežno izdanje. Leksikografski zavod Miroslav Krleža, 2024. URL: https://www.enciklopedija.hr/clanak/umjetna-inteligencija
- Top 5 Digital Marketing Strategies and Trends in the Beauty and Cosmetics Industry. // Croud Luxe, 2024 . URL: https://verbbrands.com/news/thoughts/top-5-digital-markeing-trends-in-the-beauty-industry/
- Dang, Duong. Artificial intelligence : AI in fashion and beauty e-commerce : Zara, Sephora. // Lahti : LAB University of Applied Sciences, 2022. URL: https://urn.fi/URN:NBN:fi:amk-2022112524103
- Vihler, Matea. Digitalni marketing : kompletan vodič za početnike. // Gotraffic, 2020. URL: https://gotraffic.hr/blog/digitalni-marketing/
- Batista Genú, Lorena Silveira. Digital marketing : how the beauty market has changed with the emergence of digital influencers. // Lisbon : ISCTE Business School, 2019. URL: http://hdl.handle.net/10071/19210
- Santulli, Michaela. The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist case. // Lisbon : Catholic University of Portugal, 2019. URL: http://hdl.handle.net/10400.14/26957
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UDK pojmovi: |
Marketing |
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Predmetnice: |
Digitalna ekonomija, Marketing -- Informacijske tehnologije, e-Marketing, Umjetna inteligencija -- Primjena |
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