Pitanje br. 18972
 
Pitanje: 
 Utjecaj vizualnog identiteta na odluku o kupnji
Odgovor: 
 KNJIGE:

  1. Vizualni identitet. // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011. - sign. 339(03) /LEK/ OP

  2. Pavlek, Zvonimir. Aktivna prodaja : od želja kupaca i potrošača do uspješnog prodavača. Zagreb : Beletra, 2022. - sign. 658.6/.9 /PAV/ a

  3. Žiljak Gršić, Jana. Dizajn vizualnih komunikacija. Zagreb : Školska knjiga, 2022. - sign. 7.05(075.8) /ŽILJ/ d

  4. Šerić, Neven. Upravljanje proizvodom. Split : Redak, 2016. - sign. 658.6/.9 /ŠER/ u OP

  5. Ponašanje potrošača : europska slika / Michael Solomon... [et al.]. Zagreb : Mate, 2015. - sign. 658 /PON/

  6. Tomiša, Mario. Grafički dizajn i komunikacija. Varaždin : Veleučilište, 2013. - sign. 76(075.8) /TOM/ g

  7. Pavlek, Zvonimir. Branding : kako izgraditi najbolju marku. Zagreb : M.E.P. Consult, 2008. - sign. 659 /PAV/ b

  8. Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. New York ; London : Psychology Press, cop. 2006. - sign. 339.1 /CRE/

  9. Pavlek, Zvonimir. Upravljanje proizvodom i markom i čimbenici uspjeha na tržištu : doktorska disertacija. Osijek : Z. Pavlek, 2005. - sign. 658.6/.9 /PAV/ u ZDMR

  10. Kesić-Praljak, Tanja. Marketinška komunikacija. Zagreb : MATE, 1997. - sign. 339.1 /KES/ m


ČLANCI U ČASOPISIMA:


  1. Globočnik Žunac, Ana... [et al.]. Uloga boja na povezivanje brenda sa specifičnom djelatnošću. // CroDiM. - 3 (2020), 1 ; str. 159-165

  2. Senčar, Monika; Duh, Matjaž. Quality visualization of the company for a better recognition. // Media, culture and public relations. - 7 (2016), 1 ; str. 43-56

  3. Soče Kraljević, Sandra... [et al.]. Utjecaj odnosa s javnostima na proces donošenja odluke o kupnji. // Media, culture and public relations. - 7 (2016), 1 ; str. 79-90

  4. Lijović, Branislav. Identitet marke proizvoda – čimbenik uspješnog tržišnog položaja marke proizvoda. // Ekonomski vjesnik. - 25 (2012), 2 ; str. 357-361

  5. Tkalac Verčič, Ana; Kuharić Smrekar, Anita. Boje u marketinškoj komunikaciji : određenje uloge boje kao medijatorne varijable u procesu komunikacije. // Market-Tržište. - 19 (2007), 2 ; str. 201-211

  6. Ljubičić, Boris. Vizualni identitet hrvatskih tvrtki. // Život umjetnosti. - 54/55 (1994), 1 ; str. 35-38


JSTOR - pristup u GISKO ili putem proxyja na Portalu elektroničkih izvora za hrvatsku akademsku i znanstvenu zajednicu (13.08.2024.):


  1. Danker, Stephanie Harvey. Brand : Identity, Image, and Relationships. // Art Education. - 67 (2014), 1 ; str. 41-51. URL: https://www.jstor.org/stable/24766112

  2. Schmitt, Bernd. The Consumer Psychology of Brands. // Journal of Consumer Psychology. - 22 (2012), 1 ; str. 7-17. URL: http://www.jstor.org/stable/45046533

  3. Sonnier, Garrett; Ainslie, Andrew. Estimating the Value of Brand-Image Associations : The Role of General and Specific Brand Image. // Journal of Marketing Research. - 48 (2011), 3 ; str. 518-531. URL: http://www.jstor.org/stable/23033855

  4. Brasel, S. Adam; Gips, James. Breaking through Fast-Forwarding : Brand Information and Visual Attention. // Journal of Marketing. - 72 (2008), 6 ; str. 31-48. URL: http://www.jstor.org/stable/20618984

  5. Madhavaram, Sreedhar... [et al.]. Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy : A Conceptual Framework and Research Propositions. // Journal of Advertising. - 34 (2005), 4 ; str. 69-80. URL: http://www.jstor.org/stable/4189320

  6. Underwood, Robert L. The Communicative Power of Product Packaging : Creating Brand Identity via Lived and Mediated Experience. // Journal of Marketing Theory and Practice. - 11 (2003), 1 ; str. 62-76. URL: http://www.jstor.org/stable/40470084

  7. Underwood, Robert L.; Klein, Noreen M. Packaging as Brand Communication : Effects of Product Pictures on Consumer Responses to the Package and Brand. // Journal of Marketing Theory and Practice. - 10 (2002), 4 ; str. 58-68. URL: http://www.jstor.org/stable/41304282

  8. Faircloth, James B. ... [et al.]. The Effect of Brand Attitude and Brand Image on Brand Equity. // Journal of Marketing Theory and Practice. - 9 (2001), 3 ; str. 61-75. URL: http://www.jstor.org/stable/40470049

  9. Balmer, John M. T.; Wilson, Alan. Corporate Identity : There Is More to It than Meets the Eye. // International Studies of Management & Organization. - 28 (1998), 3 ; str. 12-31. URL: http://www.jstor.org/stable/40397412

  10. Stahl, Gerald. The Marketing Strategy of Planned Visual Communications. // Journal of Marketing. - 28 (1964), 1 ; str. 7-11. URL https://doi.org/10.2307/1249219


INTERNETSKI IZVORI (13.08.2024.):


  1. Alessandri, Susan Westcott. Visual identity : Promoting and protecting the public face of an organization. Routledge, 2014. URL: https://doi.org/10.4324/9781315698335

  2. Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn. How visual brand identity shapes consumer response. // Psychology & Marketing. - 31 (2014), 3 ; str. 225-236. URL: https://doi.org/10.1002/mar.20689

  3. Paksoy, H. B. Identities : How Governed, Who Pays? Entelequia. Revista Interdisciplinar, 2006. URL: https://www.academia.edu/4231538/IDENTITIES_How_Governed_Who_Pays

  4. Allen, Tony; Simmons, John. Visual and verbal identity. // Brands and branding. - (2003) ; str. 113-126. URL: https://culturaldiplomacy.org/academy/pdf/research/books/nation_branding/Brands_And_Branding_-_Rita_Clifton_And_John_Simmons.pdf
UDK pojmovi: 
658 Poslovno upravljanje (menadžment)
Predmetnice: 
 Marketing -- Strategije, Vizualni identitet