Pitanje br. 1929
 
Pitanje: 
 Prodaja putem interneta - bilo što u vezi internet prodaje, aukcijske kuće, ebay, penny markt, licitacije na internetu, online trgovine
Odgovor: 
 Knjige:

  1. Ružić, Drago i dr.: E-marketing. Osijek : Ekonomski fakultet, 2009. - sign. 339.1(075.8) /RUŽ/ e

  2. Ružić, Drago: Marketinške mogućnosti Interneta : (e-commerce, e-advertising). Osijek : Ekonomski fakultet, 2000. - sign. 339.1 /RUŽ/ m

  3. Anderson, Chris: Dugi rep : zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka? Zagreb : Naklada Jesenski i Turk, 2008 - sign. 339.1 /AND/ d

  4. Panian, Željko: Elektroničko trgovanje. Zagreb : Sinergija, 2000 - sign. 658.6/.9 /PAN/ e

  5. Knežević, Blaženka: Pojavni oblici i značaj elektoničke nabave // Međunarodni znanstveni skup Poslovna logistika u suvremenom menadžmentu (9 ; 2009 ; Osijek): Poslovna logistika u suvremenom menadžmentu = Business logistics in modern management. Osijek : Ekonomski fakultet, 2009. - sign. 65.01 /MEĐ/ p


Članci u časopisima:


  1. Dvorski, Stjepan: On-line marketing i mediji izravnog marketinga. // Suvremeni promet. - 28 (2008) ; str.138-140

  2. Pavlek, Zvonimir: e-Commerce. // Suvremena trgovina. - 30 (2005), 4-5 ; str. 164 - 165


EBSCO Host (pristup u GISKO ili putem Carnet Centra za online baze: Pristup Internetu za studente ):


  1. Grewal, Dhruv; Levy, Michael; Marshall, Greg W.: Personal Selling in Retail Settings: How Does the Internet and Related Technologies Enable and Limit Successful Selling? // Journal of Marketing Management, Apr2002, Vol. 18 Issue 3/4, p301-316

  2. Dongwon Lee; Kauffman, Robert J.; Bergen, Mark E.: Image Effects and Rational Inattention in Internet-Based Selling. // International Journal of Electronic Commerce, Summer2009, Vol. 13 Issue 4, p127-165


Science Direct (pristup u GISKO ili putem Carnet Centra za online baze: Pristup Internetu za studente ):


  1. Matthias Fuchs, Alexander Eybl, Wolfram Höpken: Successfully selling accommodation packages at online auctions – The case of eBay Austria // Tourism Management, In Press, Corrected Proof, Available online 24 November 2010

  2. Ilke Onur: Bidding behavior in dynamic auction settings: An empirical analysis of eBay // Electronic Commerce Research and Applications, Volume 9, Issue 2, March-April 2010, Pages 103-110

  3. Han Zhang, Haizheng Li: Factors affecting payment choices in online auctions: A study of eBay traders // Decision Support Systems, Volume 42, Issue 2, November 2006, Pages 1076-1088

  4. Daewon Suna, Erick Lib, Jack C. Hayyac: The optimal format to sell a product through the internet: Posted price, auction, and buy-price auction // International Journal of Production Economics Volume 127, Issue 1, September 2010, Pages 147-157
UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija
Predmetnice: 
 Elektroničko trgovanje