Dizajn proizvoda

Knjige:

1. Grbac, Bruno: Marketinško planiranje : preduvjet uspješnog razvoja. Zagreb : Ministarstvo gospodarstva, rada i poduzetništva, 2007. - sign. 658 /GRB/ m OP
2. Schroeder, Roger G.: Upravljanje proizvodnjom : odlučivanje u funkciji proizvodnje. Zagreb : Mate, 1999 - sign. 658.5 /SCH/ u
3. Osnove marketinga / Philip Kotler ... [et al.] Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2006 - sign. 339.1 /OSN/
4. Kotler, Philip: Upravljanje marketingom. Zagreb : MATE, 2008 - sign. 339.1(075.8) /KOT/ u
5. Renko, Nataša: Strategije marketinga. Zagreb : Naklada Ljevak, 2009 - sign. 339.1(075.8) /REN/ s
6. Pavlek, Zvonko: Marketing u akciji : uspješni modeli u praksi. Zagreb : Alfa, 2002 - sign. 339.1 /PAV/ m
7. Pavlek, Zvonko: Upravljanje proizvodom i markom i čimbenici uspjeha na tržištu : doktorska disertacija. Osijek : Z. Pavlek, 2005. - sign. 658.6/.9 /PAV/ u Zbirka dokt. i mag. radova
8. Barković, Dražen: Analitika novog proizvoda. Osijek : Ekonomski fakultet, 1998. - sign. 339.1(075.8) /BAR/ a

Članci u časopisima:

1. Ozretić Došen, Đurđana: Marka kao tržišni aspekt proizvoda: istraživanje stavova o markama nekih hrvatskih izvoznih proizvoda. // Računovodstvo i financije. 43 (1997) , 4; str. 89-96
2. Ozretić Došen, Đurđana: Dizajn u funkciji marketinga. // Marketing u praksi. 3 (1995) , 7; str. 6-11

EBSCO Host

1. Luo, Lan: Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach. // Journal of Marketing Research (JMR), Feb2011, Vol. 48 Issue 1, p128-139, 12p
2. Ye, Xiaoli; J. Thevenot, Henri; Alizon, Fabrice; Gershenson, John K.; Khadke, Kiran; Simpson, Timothy W.; Shooter, Steven B.: Using product family evaluation graphs in product family design. // International Journal of Production Research, Jul2009, Vol. 47 Issue 13, p3559-3585
3. Xu, Q. L.; Ong, S. K.; Nee, A. Y. C.: Evaluation of product performance in product family design re-use. // International Journal of Production Research, Sep2007, Vol. 45 Issue 18/19, p4119-4141
4. Chen, C.; Wang, L.: Product platform design through clustering analysis and information theoretical approach. // International Journal of Production Research, Aug2008, Vol. 46 Issue 15, p4259-4284
5. Bloch, Peter H.: Seeking the ideal form: Product design and consumer response. // Journal of Marketing; Jul95, Vol. 59 Issue 3, p16

Science Direct

1. Lennart Y. Ljungberg, Kevin L. Edwards: Design, materials selection and marketing of successful products. // Materials & Design, Volume 24, Issue 7, October 2003, Pages 519-529
2. K. L. Edwards: Towards more strategic product design for manufacture and assembly: priorities for concurrent engineering // Materials & Design, Volume 23, Issue 7, October 2002, Pages 651-656