Specifičnost plasmana proizvoda na tržištu sportske opreme u RH

Knjige:

1. Kotler, Philip: Upravljanje marketingom. Zagreb : MATE, 2008 - sign. 339.1(075.8) /KOT/ u
2. Pavlek, Zvonko: Marketing u akciji : uspješni modeli u praksi. Zagreb : Alfa, 2002 - sign. 339.1 /PAV/ m
3. Hill, Charles W. L.: Global business today. Boston [etc.] : McGraw-Hill, cop. 2001 - sign. 339.1(075.8) /HIL/ g
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5. Onkvisit, Sak: International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw. New York ; London : Routledge, 2004 - sign. 339.1(075.8) /ONK/ i
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7. Gutić, Dragutin: Marketinško planiranje. Osijek : Grafika, 2012. - sign. 658.6/.9 /GUT/ m

Članci u časopisima:

1. Bednarik, Jakob: Analysis of the sports services market in Slovenia // Kineziologija. - 42 (2010), 2

EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

1. Abdi, Syed N. A.; Awan, Hayat M.; Bhatti, M. Ishaq: Is quality management a prime requisite for globalization? Some facts from the sports industry. // Quality & Quantity, Dec2008, Vol. 42 Issue 6, p821-833
2. Smart, Barry: Not playing around: global capitalism, modern sport and consumer culture. // Global Networks, Apr2007, Vol. 7 Issue 2, p113-134
3. Mahony, Daniel F.; Howard, Dennis A.: Sport Business in the Next Decade: A General Overview of Expected Trends. // Journal of Sport Management, Oct2001, Vol. 15 Issue 4, p275, 22p
4. Desbordes, Michel: Empirical Analysis of the Innovation Phenomena in the Sports Equipment Industry. // Technology Analysis & Strategic Management, Dec2002, Vol. 14 Issue 4, p481-498
5. Lopatka, John E.: Antitrust and sports equipment standards: Winners and whiners. // Antitrust Bulletin, Winter2009, Vol. 54 Issue 4, p751-800, 50p
6. Lund-Thomsen, Peter: The Global Sourcing and Codes of Conduct Debate: Five Myths and Five Recommendations. // Development & Change, Nov2008, Vol. 39 Issue 6, p1005-1018
7. Ready, set, grow. // Economist, 3/5/2011, Vol. 398 Issue 8723, p72-72, 3/5p
8. Anderson, Makebra; Binder, Daniel; Brickman, Mattie; Freedman, Jonah; Johnston, Megan; Kalwarski, Tara; Rosato, Donna; Smith, Stephanie D.; Ulrich, Lawrence.: Get More, Pay Less. Money, Sep2004, Vol. 33 Issue 9, p124-132

Science Direct (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

1. C. Lüthje: Characteristics of innovating users in a consumer goods field: An empirical study of sport-related product consumers // Technovation, Volume 24, Issue 9, September 2004, Pages 683-695
2. Rob van Tulder and Ans Kolk: Multinationality and Corporate Ethics: Codes of Conduct in the Sporting Goods Industry // Journal of International Business Studies. Vol. 32, No. 2 (2nd Qtr., 2001), pp. 267-283

Google Scolar:

1. BG Pitts, LW Fielding: Industry segmentation theory and the sport industry: Developing a sport industry segment model // Sport Marketing …, 1994

Google Books:

1. Richard A Lipsey: The sporting goods industry : history, practices and products. Jefferson, N.C. : McFarland & Company, ©2006.