Pitanje br. 5161
 
Pitanje: 

Starbucksove strategije izlaska na nova tržišta


Odgovor: 

Knjige:

  1. Pavlek, Zvonko: Marketing u akciji : uspješni modeli u praksi. Zagreb : Alfa, 2002 - sign. 339.1 /PAV/ m
  2. Lazibat, Tonći: Međunarodno poslovanje u uvjetima globalizacije. Zagreb : Sinergija nakladništvo, 2004. - sign. 339.5(075.8) /LAZ/ m
  3. Grgić, Mato: Poduzetništvo u međunarodnoj ekonomiji. Zagreb : Sinergija nakladništvo, 2010. - sign. 339.9(075.8) /GRG/ p

EBSCO Host (pristup u GISKO ili putem CANet Centra za online baze - Proxy):

  1. Certner, Jon: Starbucks: FOR INFUSING A STEADY STREAM OF NEW IDEAS TO REVIVE ITS BUSINESS. // Fast Company. Mar2012, Issue 163, p112-149
  2. Seaford, Bryan C.; Culp, Robert C.; Brooks, Bradley W.: STARBUCKS: MAINTAINING A CLEAR POSITION. // Journal of the International Academy for Case Studies. 2012, Vol. 18 Issue 3, p39-57
  3. Perera, Luiz Carlos Jacob; Kerr, Roberto Borges; Kimura, Herbert; Lima, Fabiano Guasti: CASE STUDY: STARBUCKS- ADDING VALUE TO BRAND EQUITY THROUGH AN INNOVATIVE BRAND IMAGE. // Journal of the Academy of Business & Economics. 2009, Vol. 9 Issue 4, p174-185
  4. Starbucks Corporation SWOT Analysis. Jun2012, p1-11
  5. Thompson, Craig J.; Arsel, Zeynep: The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization. // Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p631-642
  6. TĂLPĂU, A.; BOŞCOR, D.: CUSTOMER-ORIENTED MARKETING - A STRATEGY THAT GUARANTEES SUCCESS: STARBUCKS AND MCDONALD'S. // Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences. 2011, Vol. 4 Issue 1, p51-58

Izvori na internetu (08.01.2013.):

  1. Starbucks Coffee Company
  2. Starbucks Company Profile PDF
  3. Lee, Kathleen:Case Study : Starbucks Coffee
  4. Starbucks Coffee Company: An Integrated Marketing Communications Plan. 2006


UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija

Predmetnice: 
Međunarodni marketing, Međunarodna ekonomija