Pitanje br. 5239
 
Pitanje: 
 Category Management
Odgovor: 
 Knjige:

  1. Mueller, Josip: Category management : efikasan odgovor na potrebe kupaca u maloprodaji. Zagreb : Internacionalni centar za profesionalnu edukaciju, 2006 - sign. 339.3 /MUE/ c OP

  2. Segetlija, Zdenko: Upravljanje kategorijama proizvoda : (category management) / Zdenko Segetlija, Davor Dujak. Osijek : Ekonomski fakultet, 2013. - sign. 339.3(075.8) /SEG/ u

  3. Segetlija, Zdenko: Trgovinsko poslovanje. Osijek : Ekonomski fakultet, 2006 - sign. 339(075.8) /SEG/ t

  4. Ekonomika trgovine / Zdenko Segetlija... [et al.] Zagreb : Novi informator, 2011. - sign. 339(075.8) /EKO/

  5. Segetlija, Zdenko: Menadžment trgovinskog poduzeća. Osijek : Ekonomski fakultet, 2010. - sign. 65.01(075.8) /SEG/ m

  6. Segetlija, Zdenko: Menadžment u trgovini. Osijek : Ekonomski fakultet, 2012 - sign. 65.01(075.8) /SEG/ m

  7. Segetlija, Zdenko: Marketing trgovine. Osijek : Ekonomski fakultet, 2001. - sign. 339.3(075.8) /SEG/ m


Članci u časopisima:


  1. Segetlija, Zdenko: Razvoj suvremenog menadžmenta trgovine na malo. // Ekonomski vjesnik. - 22 (2009), 1 ; str. 87-92

  2. Segetlija ,Zdenko ; Dujak, Davor: Novi vertikalni marketing proizvođača i maloprodavača // Ekonomski vjesnik. - 22 (2009), 2 ; str. 372-387

  3. Sinanagić, Mustafa; Čivić, Beriz: Specifične dimenzije kreiranja strategije marketinga trgovinskih poduzeća // Tranzicija. - 13 (2011), 27

  4. Šverko, Ivan: Category Management kao specifičan instrument vertikalnog marketinga. // Hrvatska gospodarska revija. - 45(1996), 8 ; str. 50-55

  5. Pavlek, Zvonimir: Relevantnost pristupa u marketingu i brandingu. // Suvremena trgovina. - 33 (2008), 2 ;str. 20-23

  6. Pavlek, Zvonimir: Category management je pred vratima. // Propro : profesionalna prodaja. - 2 (2004), 13 ; str. 14-17


EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):


  1. Gooner, Richard A; Morgan, Neil A; Perreault, William D.: Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)? // Journal of Marketing. Sep2011, Vol. 75 Issue 5, p18-33

  2. Lee, Ruby P; Zhou, Kevin Zheng: Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors. // Journal of International Marketing. Sep2012, Vol. 20 Issue 3, p1-16

  3. Kurtuluş, Mümin; Toktay, L. Beril: Category Captainship vs. Retailer Category Management under Limited Retail Shelf Space. // Production & Operations Management. Jan/Feb2011, Vol. 20 Issue 1, p47-56

  4. Aribarg, Anocha; Foutz, Natasha Zhang: Category-Based Screening in Choice of Complementary Products. // Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p518-530.

  5. Dayyani, Basel: The Intelligent Enterprise: Knowledge-Driven Category Management. // Proceedings of the International Conference on Intellectual Capital, Knowledge Management & Organizational Learning. 2010, p138-145
UDK pojmovi: 
339 Trgovina. Međunarodna ekonomija, Menadžment
Predmetnice: 
 Trgovina na malo -- Menadžment