Odgovor: |
Pogledajte odgovor pod brojem:
1953 - Marketing strategije u knjižnicama
Knjige:
- Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten. Muenchen : K. G. Saur, 2006 - sign. 02 /MAN/
- Marketing libraries in a Web 2.0 World / edited by Dinesh Gupta and Rejean Savard. Berlin : De Gruyter ; New York : Saur, cop. 2011 - sign. 021 /MAR/ BDI
- Building a successful customer-service culture : a guide for library and information managers / edited by Maxine Melling and Joyce Little. London : Facet Publishing, 2002 - sign. 02 /BUI/ BDI
ScienceDirect (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- Rajesh Singh, Does your library have an attitude problem towards ‘marketing’? Revealing inter-relationship between marketing attitudes and behaviour, The Journal of Academic Librarianship, Volume 35, Issue 1, January 2009, Pages 25-32
- Baudino, F., Johnson, C., & Northwest Missouri State, U. (2012). Brick and Click Libraries: An Academic Library Symposium (12th, Maryville, Missouri, October 26, 2012).
Google Books:
- Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006. Mü̈nchen : Saur, 2007.
- Dinesh K Gupta: Marketing library and information services: International perspectives. München Saur 2006
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