Posebne brige prema osjetljivim tržišnim segmentima

Knjige:

1. Tržišni segment ; etika ; etički kodeks marketinga // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/ OP
2. Martinović, M.: Etika u marketingu s posebnim osvrtom na etiku u oglašavanju // Uvod u poslovnu etiku i korporacijsku društvenu odgovornost. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2007 ; str. 389-414 - sign. 174 /UVO/
3. Ozretić Došen, Đurđana: Društvena odgovornost marketinga // Osnove marketinga / J.[Jozo] Previšić... [et al.] Zagreb : Adverta, 2007 ; str. 51-73 - sign. 339.1(075.8) /OSN/
4. Žitinski-Šoljić, Maja: Etika u tržišnim odnosima. Dubrovnik : Pomorski fakultet, 1996 - sign. 172/ ŽIT/ e OP

Članci u časopisima:

1. Lončarić, Dina: Društveno odgovorne marketinške odluke – razvoj mjerne ljestvice. // Tržište. - 21 (2009) , 1; str. 7-23
2. Martinović, Maja; Jurković Majić, Olivera: Etički izazovi globalnom marketingu. // Obnovljeni život. - 1 (2009) ; str. 33-51
3. Martinović, Maja; Pirić, Valentina; Mušura, Andrijana: Etička pitanja vezana uz proizvod kao dio marketinškog spleta // Obnovljeni život. - 66 (2011), 4
4. Sandra Soče Kraljević: Istraživanje uloge i značenja etike u marketinškim odlukama medija // Informatologia. -  43 (2010), 2 ; str. 150-156

EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

1. Craig Smith, N. N., & Cooper-Martin, E. (1997). Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability. Journal Of Marketing, 61(3), 1-20.
2. ZAHARIE, M., & MANIU, A. (2012). How Could Children Become Bad Consumers - Materialistic Values and Ethics -. Proceedings Of The International Conference Marketing - From Information To Decision, 5515-524.
3. Gershon, Howard J.; Buerstatte, Gary E.: The E in Marketing: Ethics in the Age of Misbehavior. // Journal of Healthcare Management. Sep/Oct2003, Vol. 48 Issue 5, p292
4. Ethics In Marketing. // Journal of Sport Management. Jan1996, Vol. 10 Issue 1, p112-112
5. Bakir, A., & Vitell, S. (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. Journal Of Business Ethics, 91(2), 299-311.
6. Nairn, A., & Berthon, P. (2003). Creating the Customer: The Influence of Advertising on Consumer Market Segments -- Evidence and Ethics. Journal Of Business Ethics, 42(1), 83-99.
7. Newholm, T., & Shaw, D. (2007, October). Studying the ethical consumer: A review of research. Journal of Consumer Behaviour. pp. 253-270.