Oglašavanje društveno kontroverznih proizvoda

Knjige:

1. Žitinski-Šoljić, Maja: Etika u tržišnim odnosima. Dubrovnik : Pomorski fakultet, 1996 - sign. 172/ ŽIT/ e OP
2. Martinović, Maja: Etika u marketingu s posebnim osvrtom na etiku u oglašavanju // Uvod u poslovnu etiku i korporacijsku društvenu odgovornost. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2007 ; str. 389-413. - sign. 174 /UVO/

Članci u časopisima:

1. Martinović, Maja; Pirić, Valentina; Mušura, Andrijana: Etička pitanja vezana uz proizvod kao dio marketinškog spleta // Obnovljeni život. - 66 (2011), 4

EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

1. Hyman, M. R., Tansey, R., & Clark, J. W. (1994). Research on Advertising Ethics: Past, Present, and Future. Journal Of Advertising, 23(3), 5-15.
2. Kim Shyan, F., & Waller, D. S. (2003). Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?. Journal Of Business Ethics, 48(3), 237-250.
3. Kim-Shyan, F., Waller, D. S., Fon-Sim, O., & Zhilin, Y. (2008). Controversial product advertising in China: perceptions of three generational cohorts. Journal Of Consumer Behaviour, 7(6), 461-469.
4. Fam, K., Waller, D., & Yang, Z. (2009). Addressing the Advertising of Controversial Products in China: An Empirical Approach. Journal Of Business Ethics, 8843-58.
5. Rehman, S., & Brooks, J. (1987). Attitudes toward television advertisements for controversial products. Journal Of Health Care Marketing, 7(3), 78-83.

Google Books:

1. Katherine Toland Frith; Barbara Mueller: Advertising and societies : global issues. New York, NY : Peter Lang, ©2010.
2. Kim Bartel Sheehan: Controversies in contemporary advertising. Thousand Oaks, CA : Sage Publications, ©2004.