Pitanje br. 6227
 
Pitanje: 

Utjecaj ženske populacije na ponašanje potrošača


Odgovor: 

Knjige:

  1. Gutić, Dragutin: Ponašanje potrošača Omiš : Fortunagraf, 2009 - sign. 658 /GUT/ p
  2. Kesić, Tanja: Ponašanje potrošača. Zagreb : Adeco, 1999 - sign. 658(075.8) /KES/ p
  3. Schiffman, Leon G.: Ponašanje potrošača. Zagreb : Mate, 2004 - sign. 658(075.8) /SCH/ p
  4. Grbac, Bruno: Ponašanje potrošača na tržištu krajnje i poslovne potrošnje : osobitosti, reakcije, izazovi, ograničenja. Rijeka : Ekonomski fakultet, 2010. - sign. 658.6/.9(075.8) /GRB/ p
  5. Foxall, Gordon R.: Psihologija potrošnje u marketingu. Jastrebarsko : Naklada Slap, 2007 - 658 /FOX/ p
  6. Brizendine, Louann: Ženski mozak. Zagreb : Profil, 2008 - sign. 159.92 /BRI/ ž

EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

  1. DURANTE, K. M., GRISKEVICIUS, V., HILL, S. E., PERILLOUX, C., & LI, N. P. (2011). Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior. Journal Of Consumer Research, 37(6), 921-934.
  2. Acosta, J. P. (2012). WOMEN OF GENEROUS PROPORTIONS: AN EMPIRICAL STUDY OF FULL-FIGURED BRANDS AND THE CONSUMER BONDING EXPERIENCE. Academy Of Marketing Studies Journal, 16(2), 97-106.
  3. MARTIN, B. S. (2012). A Stranger's Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time. Journal Of Consumer Research, 39(1), 174-184.
  4. Miller, R. K., & Washington, K. (2013). PART VII: GENDER FOCUS: Chapter 38: FEMALE CONSUMERS. In , Consumer Behavior (pp. 236-240). Richard K. Miller & Associates.
  5. Silverstein, M. J., & Sayre, K. (2009). The Female Economy. Harvard Business Review, 87(9), 46-53.

Google Books:

  1. Maggie Andrews: All the world and her husband : women in twentieth-century consumer culture. London [u.a.] : Cassell, 2000.


UDK pojmovi: 
658 Poslovno upravljanje (menadžment)

Predmetnice: 
Potrošači -- Ponašanje -- Marketinško gledište