Pitanje br. 7968
 
Pitanje: 
 Brand i ponašanje potrošača
Odgovor: 
 Knjige:

  1. Vrijednost za potrošače u dinamičnom okruženju = Customer value in a dynamic environment / urednici Bruno Grbac, Marcel Meler. Rijeka : Ekonomski fakultet : CROMAR - Hrvatska zajednica udruga za marketing, 2008 - sign. 339.1 /VRI/   OP

  2. Vranešević, Tihomir: Upravljanje markama = (Brand management). Zagreb : Accent, 2007 - sign. 658 /VRA/ u


EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):


  1. Hamilton, Ryan, and Alexander Chernev. "Low Prices Are Just the Beginning: Price Image in Retail Management." Journal Of Marketing 77, no. 6 (November 2013): 1-20. Business Source Complete, EBSCOhost (accessed May 2, 2014).

  2. Hudders, Liselot, Mario Pandelaere, and Patrick Vyncke. "Consumer meaning making." International Journal Of Market Research 55, no. 3 (May 2013): 391-412. Business Source Complete, EBSCOhost (accessed May 2, 2014).

  3. Martin, Neale, and Kyle Morich. "Unconscious mental processes in consumer choice: Toward a new model of consumer behavior." Journal Of Brand Management 18, no. 7 (May 2011): 483-505. Business Source Complete, EBSCOhost (accessed May 2, 2014).

  4. Sonmez, Mahmut, Deli Yang, and Gerald Fryxell. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers' Perception of Global Brands in China." Journal Of Business Ethics 115, no. 1 (June 3, 2013): 195-211. Business Source Complete, EBSCOhost (accessed May 2, 2014).


Pogledajte i odgovore na pitanja broj:

4384  - Proizvod - marka - brand

5411 - Privatne, robne, trgovačke marke

6562 - Potrošačevo ponašanje i individualna potražnja

 
UDK pojmovi: 
Marketing
Predmetnice: 
 Potrošači -- Ponašanje, Marke proizvoda -- Marketing